Strategy execution platform startup Quantive USA Inc. today announced new artificial intelligence-based enhancements that enable companies to excel at their strategic initiatives.

The new release leverages generative AI technology via large learning models Quantive gained through its acquisition of business reliability platform startup Cliff.ai in June. The new intelligence capability in Quantive Results helps users overcome the “cold start” challenge in objectives and key results or OKR programs.

Quantive, formerly known as Gtmhub Inc., argues that users often need help defining objectives from an overall company strategy or high-level goals. With Quantive’s integrated AI capabilities, users will receive suggestions to help sharpen their objectives, consider new or complementary key results, and orchestrate tasks to help them get started faster.

Users can also employ the new features to identify required initiatives to achieve objectives. When using OKRs in a goal-setting framework, initiatives can sometimes be missed, omitted or, at a minimum, not explicitly connected to the OKRs, creating a lack of clarity and alignment within teams. The intelligence capabilities in the Quantive platform help identify initiatives that should be prioritized to ensure businesses are set up for success.

Lastly, users can use the new features to find answers to platform usage questions, replacing traditional content and articles in help centers with natural language answers prompted by user questions.

“We’re at the beginning of a rapid diffusion of AI technology aimed at solving a range of problems within software applications like Quantive,” Ivan Osmak, chief executive officer of Quantive, said in a statement. “These technologies will make workflows more efficient, guide and advise the user, and turn large amounts of complex data into meaningful insights. The result will be a significant increase in the value our platform provides to our customers.”

The new capabilities are said to represent the first of many innovations the company has scheduled for release to put intelligence at the heart of its Quantive Results product.

Quantive is a venture capital-backed startup, having raised $160.1 million to date, including a round of $120 million in December 2021. Investors in the company include Charles River Ventures LLC, Index Ventures S.A., Singular Labs Inc., Insight Partners L.P. and Visionaries Club GmbH.

Image: Quantive