The artificial intelligence-powered data analytics platform AnswerRocket is jumping on the ChatGPT bandwagon today.

The company, officially known as AG Labs LLC, has launched a new conversational AI assistant it calls Max that’s designed to make it easier for business users to explore and analyze their data for insights. AnswerRocket is the creator of an AI-powered analytics platform that relies on machine learning to generate answers to business questions in a matter of seconds. Users simply type their question into a search box, or use their voice to ask something, and AnswerRocket will automatically understand the question, retrieve the relevant data to answer it and provide further insights.

Those insights are provided as interactive visualizations of the data in question, and are accompanied by AI-powered insights that users can drill into for deeper exploration and understanding.

The addition of Max to AnswerRocket’s analytics platform means that its users will benefit from a more humanlike conversational experience as they ask and answer questions of their data. Powered by OpenAI LP’s GPT-4 large language model, Max can understand natural language questions and immediately respond with accurate insights, the company says.

AnswerRocket Chief Executive Alon Goren said ChatGPT is driving a paradigm shift in the way business users interact with software. With Max, he said, it becomes easier than ever for everyone to understand and act on data using simple questions.

When it launches in the second quarter, Max will enable simpler data exploration for all business users, while making it easier to perform advanced analytics. In addition to answering basic questions, users can ask Max to perform advanced tasks such as statistical, diagnostic and predictive analytics on any data set.

In addition, it introduces a more streamlined data configuration experience powered by GPT-4 that makes it simpler for users to connect, prepare and then analyze data from new sources. Finally, AnswerRocket said, Max is designed to learn as it’s being used, so employees will be able to teach it to understand their preferred terms and phrases. It can even learn to understand the analysis preferences of each user, showing them insights in the format they prefer using each time.

AnswerRocket said its main goal with Max is to improve adoption of business intelligence, which remains as low as 25%, according to recent research by the Business Application Research Center and Eckerson Group. One of the main reasons for BI’s low adoption rate is the problem of interacting with such platforms, with users required to phrase, and type, their questions carefully or use very specific search terms. By enabling a more natural, conversational experience, Max can help users to obtain insights with minimal training.

“A chat-based tool like Max can help users feel more comfortable about interacting with data,” said Sabine Van den Bergh, director of brand strategy and insights at Anheuser-Busch InBev SA, a European brewery and early adopter of Max. “Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.”

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