Writer Inc., a startup with an artificial intelligence platform for creating content, today debuted a set of new features designed to ease marketing teams’ work.

San Francisco-based Writer is backed by $26 million in venture funding. Its platform uses generative AI to help companies quickly create product listings, knowledge base articles and other content. The startup says the platform is used by major tech firms such as Cisco Systems Inc., UiPath Inc. and Spotify Technology SA.

Writer is expanding its feature set with a new capability called Knowledge Graph. According to the startup, the capability can help companies ensure the text they generate is accurate. It also promises to speed up research tasks for content teams.

Marketers often produce content that includes information about their company’s products or other parts of its business. According to Writer, Knowledge Graph can compare marketers’ text with the business data in a company’s internal systems to identify potential accuracy issues. If it spots a factually incorrect sentence, Knowledge Graph can flag the issue and suggest a correction.

According to Writer, Knowledge Graph can ingest multiple types of business data. It’s capable of extracting information from not only business documents but also videos, spreadsheets, PowerPoint presentations and other files. Prepackaged integrations ease the task of connecting the applications in which a company’s data is stored to Knowledge Graph.

Writer says that Knowledge Graph uses the information it ingests to not only flag inaccurate text, but also assist content teams with research. A chat interface makes it possible to ask a question such as “how many products does our e-commerce store carry” and have the information fetched automatically. From there, content teams can incorporate the data into their text.

“Writer LLMs don’t reserve the right to keep or use your data,” the company detailed in a blog post today. “Your Knowledge Graph is always kept completely isolated from other companies’ data, and you even have the option to self-host your Knowledge Graph.”

The platform can automatically generate content based on prompts that users enter into a chat interface called Writer Ask. Later this year, users will receive the ability to generate text based on data ingested by the new Knowledge Graph feature. Additionally, it will make it possible to upload a file such as a brochure and have the data it contains automatically incorporated into AI-generated text. 

Writer’s platform is based on a set of proprietary large language models. As part of today’s product update, the startup debuted a feature that will allow customers to run its models on their own infrastructure.

Companies in highly regulated industries often require the ability to host important applications on internal hardware. According to Writer, the new AI self-hosting option will make it more practical for such companies to integrate its language models into their applications. It also says the feature will make it easier to customize the models for a company’s requirements.

Image: Writer