Data analytics provider Primer Technologies Inc. today announced that it has closed a $69 million funding round led by Addition.

U.S. Innovative Technology Fund also contributed to the Series D round, which brings the startup’s total outside financing to $237 million. Primer will use the capital to hire more employees and enhance its technology.

San Francisco-based Primer provides analytics software that is used by government agencies and enterprises to scan large amounts of data for useful insights. According to the company, its software is powered by proprietary natural language models. Those models are based on the Transformer architecture, the neural network design that underpins ChatGPT and many other advanced artificial intelligence systems.

Primer’s first software product is an application called Primer Command. According to the company, it can ingest data from more than 80,000 sources in 100-plus languages. Customers can configure Primer Command to find items of interest automatically.

A company’s marketing team, for example, could use Primer Command to track how customers perceive its products. The platform automatically highlights items of interest such as product complaints posted to social media. Moreover, Primer Command includes a map that can visualize the locations where customers post about a company most often.

Primer says the software lends itself to other tasks as well. It can highlight important business news in the industry where a company is operating, for instance.

It also offers a second analytics tool called Primer Delta. It’s designed to help organizations process large amounts of text data. According to the company, the platform can analyze millions of documents in seconds and make them easily searchable for analytics professionals. It’s also capable of performing related tasks, such as grouping together records that focus on the same topic.

Primer says its software is used in both the public and the private sectors. The startup has won contracts from the U.S. Air Force, U.S. Army and Special Operations Command over the past few years. In the private sector, meanwhile, the software is used by multiple Fortune 100 companies. 

“Primer’s AI platform and products deliver necessary tools to those who support and defend our democracy and this round of funding will help us deliver more, faster,” said Chief Executive Officer Sean Moriarty.

The funding round comes two months after AlphaSense Inc., another startup using AI to help organizations analyze large datasets, raised $100 million from investors. AlphaSense’s platform helps financial institutions scan market data for investment opportunities. Enterprises outside the financial sector use the software for tasks such as tracking competitor activity. 

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