Artificial intelligence is taking society by storm, with services such as ChatGPT and image generators capturing the imagination of every corner of the globe.

Although it’s not magic, it’s an evolution in technology that’s prompted several organizations to scramble to figure out how to take advantage of the emerging innovation.

“What [AWS] is doing is trying to offer customers a lot of choices; we’re making the best foundation models available to customers to use in easier and simpler ways,” said Shaown Nandi (pictured), director of technology. strategic industries and accounts at Amazon Web Services Inc. “We’re also helping our builder customers go and design and build their own foundation models where they need to.”

Nandi spoke with theCUBE industry analyst Lisa Martin at HPE Discover, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how AWS is allowing its clients to leverage machine learning and AI, how Hewlett Packard Enterprise Co. and AWS are teaming up to simplify the creation and operation of Kubernetes and the launch of AWS Bedrock. (* Disclosure below.)

The future is generative

AI and machine learning are not new technologies, and AWS has been leveraging the power of the innovative tech for two decades. It’s the company’s heritage and part of their future as well, according to Nandi.

“We want to help our customers succeed, and we think having these tools will help our customers build faster more effectively for their customers, come to outcomes that they couldn’t come to otherwise, whether they do them more quickly, more inexpensively, more securely,” he said. “It plays right to the heart of what cloud was built to do.”

One of the recent announcements AWS put out was the launch of AWS Bedrock, a fully-managed service for building and scaling generative AI applications. With AWS bedrock, pre-trained models, including Stability AI and AI21 Labs, will allow AWS customers to directly tap into generative AI.

“What we’ve done through Bedrock is make these large language models available, these foundation models available via API,” Nandi said. “A builder who’s going to build a product who wants to get that interactive element in doesn’t have to figure out how to go and get that foundation model on their infrastructure, figure out how to go and work with it and configure it. They can just go do that through Bedrock.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of HPE Discover:

(* Disclosure: AWS sponsored this segment of theCUBE. Neither AWS nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE