As the artificial intelligence wave ticks, enterprises are thinking out of the box for tailor-made solutions powered by this cutting-edge technology.

Since AI solutions have been adversely incorporated into digital products, the automotive sector is showcasing how this technology can be used in physical products. Toward this end, Toyota has partnered with Deloitte Touche Tohmatsu Ltd. whereby generative AI is utilized for user personalization and safety routing, according to Dave Tsai (pictured, left), vice president of engineering at Toyota Connected North America.

“On the connected side, we deliver advanced AI solutions through the custom voice agent that we built and run in-house,” Tsai said. “We’re going to continue to use AI and generative AI to advance that product for customer personalization and advancing customer experiences in the vehicle. From a Toyota Motor’s perspective, we’re partnering with Deloitte to help us with our supply chain transformation … and we feel that generative AI will play a very, very important role within that space.”

Tsai and Gopal Srinivasan (right), partner at Monitor Deloitte, spoke with theCUBE industry analysts Rob Strechay and Dustin Kirkland at the Google Cloud Next event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Toyota is enhancing the user experience using both AI and gen AI with the help of Deloitte and Google Cloud. (* Disclosure below.)

The need for trustworthy AI

Even though AI is proving to be a game-changer, it should be tamed so that various fears, such as a takeover of humans can be addressed. As a result, AI should be made trustworthy under the following seven principles, namely transparency, reliability, traceability, fairness, privacy, responsibility and accountability, according to Srinivasan.

“We wrote the book on it, we call it trustworthy AI and that’s a framework we’ve defined to essentially outline how organizations bring AI to their customers and the ecosystem they operate in,” he noted. “One has to remember that inherently AI is predictive. This is not about trying to turn AI predictable, but how do we bound it with very low degrees of variation, so you can manage the level of risk you are working with.”

For an enhanced AI-driven customer experience and to offer predictive and proactive service, Deloitte partners with Google Cloud. This collaboration is playing an instrumental role in propelling gen AI solutions, according to Srinivasan.

“We’ve been a longstanding partner of Google Cloud and have been on the journey as they’ve grown,” he stated. “Now we are working with them as part of our alliance to bring generative AI solutions to market and work with our mutual customers like Toyota and others.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Google Cloud Next event:

(* Disclosure: Deloitte Touche Tohmatsu Ltd. sponsored this segment of theCUBE. Neither Deloitte nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE