Software-as-a-service user management platform Frontegg Ltd. today unveiled Frontegg ForwardTM, a customer identity and access management platform designed to fuel growth for software-as-a-service companies.

The platform introduces four innovations aimed at streamlining user management, bolstering security and offering predictive insights, which Frontegg claims will be essential for the next decade of SaaS growth. The service includes out-of-the-box organizational structures, delegated identity management, artificial intelligence-powered app analytics and unified authorization.

ForwardTM allows users to easily upgrade from basic functionality to advanced use cases and deliver value for their end customers anywhere along the SaaS maturity curve. The company says the platform makes it easy to set up complex organizational structures with flexible organizational design capabilities that allow for constructing multitiered, nested and multitenant SaaS application structures. Using the platform, it says, teams and administrators can easily define roles, permission associations, access controls and layers for sub-organizations, with the ability to set inheritance of privileges at any sub-layer.

Security in release includes what the company calls “three layers of innovation.” The engine layer introduces policy engines such as Too-fast-to-Travel, Bot Detection and Stale Users. The back-office layer offers SaaS vendors a dashboard that delivers real-time security posture visibility throughout their entire account set. And the security self-serve layer lets users peer into the identity posture of their accounts through the Frontegg Admin Portal, amplifying trust and accountability.

AI-powered app intelligence in Frontegg ForwardTM includes Frontegg Forward Signals, a native analytics engine that enables SaaS vendors to obtain actionable insights directly within their Frontegg back-office – without any extra event coding or infrastructure. Signals applies machine learning to sense patterns and uncover insights on all app behaviors, including feature adoption rates and geographical spread.

The Signals feature also highlights the presence of product champions and influential personas within an account, supporting a new layer of relationship management. Signals Integration modules export insights to third-party tools, such as Slack and other tools via webhooks — a method of enabling application programming interfaces to communicate — to add SaaS intelligence to existing workflows.

Finally, new dynamic entitlements through the Frontegg Entitlements Engine unifies user interface, application programming interfaces and code protection into a single authorization API, expanding beyond the context of role-based access control. The engine considers factors such as feature flags, subscription tiers, trial status and security posture to decide whether a user can perform an action within an app.

“Frontegg already excels in allowing developers to easily master large-scale, complex use cases that have until now defied their best efforts,” said Chief Executive Sagi Rodin. “In customer demos, architects often express amazement at our ability to solve multi-app and complex organizational structure user-management challenges.” 

FrontEgg is a venture capital-backed startup, having last raised $40 million in new funding in July 2022. Investors in the company include Stripes LLC, Insight Partners L.P., Pitango First Investment Management Ltd. and Global Founders Capital GmbH.

Image: Frontegg