Unlocking new markets: How Mission Cloud and AI are changing the game
With artificial intelligence becoming a mega trend thanks to innovations, such as ChatGPT, enterprises are delving deeper into how to leverage this cutting-edge technology.
Mission Cloud Services Inc. helps with this objective by aiding various use cases, such as content localization and summarization, thanks to natural language processing, computer vision and generative AI, according to Ryan Ries (pictured, left), practice lead and general manager of data, analytics and machine learning at Mission Cloud.
“We’ve been doing NLP for a long time,” Ries explained. “We’re working with a company, MagellanTV, they create documentaries and things you don’t think about. They want to do content localization. Now they’re U.S.-based; they want to push it out across the world. That’s one of the spots we used the Titan model to take all the slang and all the idioms out, create clean English. It would be about $20 a minute [the] traditional way, and it’s like less than a dollar a minute through the pipeline that we built out for them.”
Ries and Simon Anderson (right), founder and chief executive officer of Mission Cloud, spoke with theCUBE industry analyst John Furrier at the “Supercloud 5: The Battle for AI Supremacy” event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Mission Cloud helps in the realization of various AI use cases, as well as its partnership with Amazon Web Services Inc.
How the AWS-Mission Cloud partnership comes to play
Since Mission Cloud was not focused on multiple cloud ecosystems, the firm partnered with AWS for robust solutions. This has been instrumental in enabling Mission Cloud to grow its customer base to 500 based on maximal satisfaction rates, Anderson pointed out.
“We built an overlay business that combines resale financial operations, managed services and a whole range of consulting, but all focused on AWS,” he stated. “What that means is we’ve got this continuous engagement model across all of our customers wherever they are in their life cycle. We’ve grown now to 500 customers and about 350 teams. Ultimately, we grow AWS’s revenue about 2x what customers would grow without Mission being involved.”
Through the AWS partnership, Mission Cloud has been able to undertake various AI use cases, such as predictions and summarization, for both small- and medium-sized businesses and startups. AWS has also been pivotal through its funding program, for instance, Mission Cloud has lined up 35 gen AI projects in the next six months, according to Anderson.
“Mission Cloud, we started six years ago and we’ve been growing, we’re premier partner now and we started the practice three years ago,” he noted. “The amazing thing that I find as the business leader of Mission is there’s just every single use case; document summarization, AI assistant, they’re readily understandable use cases. I think AWS is absolutely realizing that when we get involved, the customer’s more secure.”
Mission Cloud has significantly helped MagellanTV to cut cost because it’s involved in rigorous and longtail content. MagellanTV has also been able to meet its objective of expanding into other markets other than the United States, according to Anderson.
“They can’t afford to go out and spend $4,000 to $5,000 per documentary to localize, but they also can’t go out and test new markets,” he explained. “But now, with the system that we’ve built, they can very cost effectively order of magnitude say, ‘Look, we want to sign with this new distributor, we want to go into Germany, France, other countries around the world.’ That business model just makes a lot more sense.”
Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the “Supercloud 5: The Battle for AI Supremacy” event:
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