Strategy execution platform startup Quantive USA Inc. today announced the launch of a new artificial intelligence platform that brings together the data, technology and expertise to help organizations turn their strategic ambitions into reality within a single solution.

The new Quantive StrategyAI is designed to transform how business strategy works by integrating AI throughout the strategic management process. The AI platform assesses the current state of a business to evaluate its status and then recommends strategic choices to connect strategic initiatives to the operating activities across every level.

Quantive argues that in today’s rapidly evolving and often uncertain environment, strategic management as a calendar-based, top-down, people-centric activity no longer meets business needs. The traditional approach creates a “strategy gap,” resulting in the average organization realizing less than half its strategic potential each year and even with the best intentions, companies often fail due to their organization’s inability to quickly adapt to changing business conditions. This is where Quantive StrategyAI steps in.

Features of Quantive StrategyAI include allowing businesses to respond to change by monitoring their business context and initiating strategy reviews and decision-making on a continuous basis. Doing so is said to overcome the natural bias toward the status quo by embracing and exploring uncertainty and seizing new, untapped opportunities.

The new service features localized execution within business teams and customized functions that are tasked with primary value-creating activities, regardless of organizational hierarchy. Users can also tap into data and insights available to identify issues that allow them to adapt quickly to changing circumstances and execute those changes effectively.

“The wealth of data and the diffusion of AI technologies now allow organizations to reimagine their approach to strategic decision-making completely,” said Chief Executive Carmine Visconti. “The old approach of a few smart people stepping aside once a year to determine which strategic bets to make is over.”

The new platform consists of three primary capabilities -target development, activation and execution, and signals. Quantive Strategies for strategy development evaluates the most lucrative opportunities, challenges to tackle or risks to mitigate by maximizing the strategic choices that best position the company to achieve its objectives.

Quantive Results for strategy activation and execution communicates strategic priorities and aligns business goals, resources and operational processes necessary to achieve the strategic objectives. Quantive Signals for strategy evaluation assesses and forecasts performance against a set of strategic objectives and make necessary adjustments when needed.

Quantive is a venture capital-backed startup, having raised $160.1 million to date, including a round of $120 million in December 2021. Investors in the company include Charles River Ventures LLC, Index Ventures S.A., Singular Labs Inc., Insight Partners L.P. and Visionaries Club GmbH.

Image: Quantive