UPDATED 15:25 EDT / MAY 23 2024

Tarik Dwiek, head of technology alliances at Snowflake Inc., and Rik Tamm-Daniels, group vice president of technology alliances at Informatica Inc., talk with theCUBE about generative AI innovation during Informatica World 2024. AI

Snowflake and Informatica strengthen partnership with generative AI and enhanced data management

The Snowflake Inc. and Informatica Inc. partnership has strengthened over the past decade and is devoted to assisting its clients with expertly managing their data. This partnership inspired a constant stream of product innovations, with the newest innovations pivoting towards artificial intelligence. One recent announcement is the blueprint for generative AI with Snowflake Cortex, establishing a roadmap for customers seeking to build AI applications on the Snowflake data cloud.

Tarik Dwiek, head of technology alliances at Snowflake Inc., and Rik Tamm-Daniels, group vice president of technology alliances at Informatica Inc., talk with theCUBE about generative AI innovation during Informatica World 2024.

Snowflake’ s Tarik Dwiek and Informatica’s Rik Tamm-Daniels talk with theCUBE about innovations in generative AI.

“We’re focused on pushing down data pipelines. We create no-code data pipelines, but pushing them down,” said Rik Tamm-Daniels (pictured, right), group vice president of technology alliances at Informatica. “This latest innovation we’re dramatically expanding the range of capabilities and functionality that are natively available in Snowflake that Informatica users can just tap into in a super easy way from our user experience, but run that processing natively on the Snowflake platform.”

Tamm-Daniels and Tarik Dwiek (left), head of technology alliances at Snowflake, spoke with theCUBE Research’s Rebecca Knight and Rob Strechay at Informatica World, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how the Informatica and Snowflake partnership benefits its clients, what innovations are underway and what the two are doing to help data governance in AI. (* Disclosure below.)

Securing peace of mind for generative AI users

Despite the global enthusiasm to tackle the innovative power of AI, many organizations don’t have data fully ready to integrate into AI models. Informatica and Snowflake are focused on security, mitigating any worries around data governance, according to Dwiek.

“We focused on governance from the very beginning, to ensure that customers have the highest-quality data, ensure that they understand who has access to that data, to understand where the data sits and deeper information about that data,” he said. “That’s become key, very critical to what customers are trying to do with gen AI. We’re hoping that that starts to address some of their concerns and accelerates their entrance into taking advantage of gen AI and the applications that they can go and deploy.”

Not only does this partnership ease customer’s worries about security and governance, but the collaboration between the two has also been proven to raise productivity gains.

“What we’re seeing today at least is on the productivity gains. For instance, software engineers and the ability to take advantage of autocompleting code. I think what they’re saying now is 30% of what they do in terms of writing code can be automated through things like gen AI,” said Dwiek.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of Informatica World:

(* Disclosure: Informatica Inc. and Snowflake Inc. sponsored this segment of theCUBE. Neither Informatica, Snowflake, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SilcionANGLE

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