Customer intelligence platform startup Momentum Labs Inc. announced today that it has raised $13 million in new funding to accelerate product development and drive business expansion.

Founded in 2020, Momentum offers a platform that taps into sales and customer calls to transform into customer intelligence using artificial intelligence and automation. The platform automatically captures customer intelligence via call recordings, emails and Slack, turning that data into actionable insights to predict and prevent customer churn, alert revenue leaders of forecast risk, streamline processes and automate routine tasks.

The platform seeks to address the issue wherein revenue leaders are being asked to streamline their operations and find ways to grow revenue efficiently. Momentum argues that the days focused on the number of deals and raw revenue are long gone, with leaders today instead tasked with increasing revenue per sales representative and decreasing churn.

Momentum allows companies to automatically capture customer intelligence, uncover blind spots and optimize operations so customer-facing teams can move faster and wiser. It does so without, in their words, being “yet another tool for revenue teams to learn.”

The Momentum platform integrates with existing tech stacks by extracting raw data from applications such as Gongio, Clari, Zoom and Google Meet. The platform processes the data using AI and then can store the structured data in Salesforce and present it in Slack at the right time, making it seamless for revenue operations to implement and roll out.

“Momentum is uncovering insights for revenue leaders that they only dreamt of before,” said co-founder and Chief Executive Santiago Suarez Ordoñez (pictured, left, with co-founder and Chief Operating Officer Ashley Wilson and co-founder and Chief Technology Officer Moiz Virani). “We’re helping CROs make better, smarter decisions.”

FirstMark Capital led the Series A round, with Stage 2 Capital Advisors and previous investors Basis Set Ventures and Leadout Capital Management also participating. Amish Jani, founder and partner at FirstMark and Mandy Cole, general partner at Stage 2 Capital, are joining Momentum’s board of directors.

Image: Momentum