AI PCs are transforming how people interact with technology, introducing smarter, more intuitive solutions that enhance daily life. Dell Technologies Inc. stands at the helm of this movement, driving innovations that blend accessibility, productivity and wellness into cutting-edge designs.

This shift comes as both businesses and consumers prioritize the simplified integration of artificial intelligence into devices and workflows. This focus defines Dell’s approach, according to theCUBE Research’s Savannah Peterson.

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Peterson spoke with thought-leading Dell executives at the Dell Bets Big on AI PCs at CES  2025 event during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. Their discussions explored Dell’s advances in edge AI, professional productivity solutions and wellness-focused designs, underscoring how AI is reshaping technology.  (* Disclosure below.)

Here are three key insights you may have missed from theCUBE’s coverage:

1. Dell empowers edge AI with localized, scalable solutions in its AI PCs.

AI has moved from novelty to necessity, with businesses and consumers demanding practical, real-world applications. Dell answers this call with a bold vision for edge AI, embedding advanced models into its hardware to bring intelligence closer to users where it matters most, according to Sam Burd, president of the Client Solutions Group at Dell.

<photo of Sam> “We’ve gone all in on AI; we’re putting it into our devices,” Burd told theCUBE during the event. “For our commercial customers, the most exciting piece to me is they’re going to be able to take their data generated at the edge on their devices and run their AI models on those devices.”

This vision includes innovations such as neural processing units, which deliver energy-efficient performance for tasks such as real-time translation and creative workflows, according to Jon Siegal, senior vice president of Dell portfolio marketing. These advancements are part of a broader strategy to redefine personal computing through localized AI capabilities.

“What does edge need?” Siegal said during the event. “It needs devices to run, and that’s where our AI PCs come in,” Siegal said. “We made a number of announcements around having a complete portfolio for our customers around AI PCs.”

Dell also seeks to simplify AI adoption with its Pro AI Studio, which offers developers curated resources and offline functionality, according to Marc Hammons, senior distinguished engineer at Dell Technologies. The platform reduces bottlenecks, accelerates timelines and ensures that localized AI remains accessible for diverse enterprise use cases.

“Maybe you’re trying to do super resolution; maybe you’re doing image search,” Hammons said during the event. “We’ll do the hunting and pecking and build those things out for you and make them available as part of Dell Pro AI Studio.”

Here’s the complete video interview with Marc Hammons:

2. Dell simplifies enterprise AI adoption with professional-grade solutions in AI PCs.

For businesses navigating the complexities of AI, Dell offers professional-grade solutions that simplify workflows and maximize productivity. Through intuitive tools and specialized hardware, Dell helps organizations harness the full potential of AI, according to Kevin Terwilliger, vice president and general manager of commercial, consumer and gaming PCs at Dell.

“We’ve actually developed … Dell Pro AI Studio specifically to help corporations find the right model, be able to train that model independent of the different silicon choices, but then also embed that model into their enterprise application,” Terwilliger told theCUBE during the event. “Dell knows a lot about updating devices, drivers, bios [and] all that stuff, so we’ve taken all that learning to help IT organizations do that with these models targeted to specific use cases.”

<photo of Tabul> Dell’s streamlined branding strategy further enhances the user experience, simplifying the process of finding tailored solutions for specific professional needs, Terwilliger noted. By categorizing products into Dell, Dell Pro and Dell Pro Max, the company ensures its offerings address diverse use cases, from everyday tasks to high-performance demands.

“Those simple categories are Dell, which is a very known brand that is for play and school and work, very diverse in its use cases, Terwilliger said. “Then, we add the Pro moniker specifically for professional grade. Then, for people who have the use case of maximum performance, they know where to go in Dell Pro Max.”

On the hardware front, Dell’s AI PCs are built for durability and advanced functionality, meeting the needs of creators, engineers and educators. These devices are designed to improve efficiency for tasks ranging from video editing to email transcription, according to Tom Tobul, vice president of commercial notebooks at Dell Technologies.

“What you do today with your PC, an AI PC will help you do it faster with better results than you’re doing it today,” he told theCUBE during the event. “You end up with a device that’s durable enough and lightweight enough to take with you everywhere you go.”

Here’s the complete video interview with Kevin Terwilliger:

3. Dell redefines user experience with wellness-focused innovations and durable designs.

Dell is evolving how users interact with technology by prioritizing comfort, health and practicality in its designs. This focus addresses the growing demand for technologies that enhance productivity and align with modern well-being needs, according to Mike Turner, monitor product manager at Dell.

<photo of Turner> “What the health benefit would be is, if I have less of that harmful blue light that comes through, about 440 nanometers, and goes way back in my eyes, that tells my brain, ‘Stay wired, stay alert, stay awake,’” Turner said during the event. “If I’m working on something at night and then I try and lay down and go to sleep, then my brain is really stimulated.”

This emphasis on wellness is exemplified in Dell’s UltraSharp monitors, the first 4K displays to earn a five-star eye comfort certification, according to the company. Using advanced IPS Black QD-OLED panel technology, these monitors improve contrast ratios and reduce exposure to harmful blue light, helping users maintain focus without long-term strain, Turner noted.

“I know it seems a little bit almost sappy, but really, the ability to use technology without having a draining effect is really, really nice,” he said.

Dell extends its user-centric approach to its AI PCs, blending professional-grade performance with portability and durability. Extensive user feedback drives these designs, ensuring they meet the demands of professionals on the go, according to Tobul.

“We spend … a lot of time with our users,” Tobul said. “[We ask] ‘Tell us how you use your devices when you’re traveling.’ It allows us to build test cases based on the way that we know users are going to use our device on a daily basis, day in and day out.”

Here’s the complete video interview with Mike Turner:

To watch more of theCUBE’s coverage of Dell Bets Big on AI PCs at CES  2025 event, here’s our complete event video playlist:

(* Disclosure: TheCUBE is a paid media partner for the Dell Bets Big on AI PCs at CES 2025 event. Neither Dell Technologies Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Image: SiliconANGLE/DALL-E