Although artificial intelligence drives innovation, improves decision-making and boosts efficiency across industries, enterprise AI ROI has become a pressing concern due to integration challenges, unmet expectations, high costs and data complexities.

Grammarly Inc. acknowledges this challenge and helps companies enhance communication effectiveness and productivity with AI-driven tools that deliver measurable business impact. Solutions such as the Effective Communication Score and the “Return on Investment (ROI) Report” provide insights into performance and returns, according to Luke Behnke (pictured), head of product, enterprise, at Grammarly.

“You said 88% of our day is spent communicating,” Behnke said. “We have this massive proliferation of apps, the average enterprise IT organization manages something like 250 different applications. I think we all believe AI is going to come in and do a lot to help that problem, but we are very much in the messy middle at the moment, and that’s where I think ROI becomes really interesting. Along with the Effective Communication Score, we rolled out what we’re calling a Grammarly Impact Assessment that comes with an ROI Report at the end of it.”

Behnke spoke with theCUBE Research’s Shelly Kramer, during a CUBE Conversation at SiliconANGLE Media’s livestreaming studio in Palo Alto. They discussed the importance of enterprise AI ROI and how Grammarly fits into the picture.

Enterprise AI ROI is at the heart of Grammarly

Unlike traditional investments, enterprise AI ROI is harder to quantify, especially in non-monetary terms, such as improved customer experience or operational efficiency. As a result, Grammarly has devised an innovative tool, called Effective Communication Score, that enables organizations to benchmark and track the overall health of their enterprise communication, Behnke pointed out.

“The Effective Communication Score gives organizations the opportunity to sort of score themselves as they start to use Grammarly versus other Grammarly Enterprise customers,” he said. “You can kind of benchmark along a bunch of different vectors … how clear and correct is my writing? How concise is my writing? How inclusive is my language, if that’s a goal for your organization? How on-brand is my external communication? Because you can configure Grammarly in all the ways to make it sound more like your company, like your brand.”

To measure ROI and effectiveness, Grammarly also provides the A/B testing feature. As a result, it plays an instrumental role in boosting enterprise AI ROI by optimizing resource allocation, according to Behnke.

“A prospective customer can actually A/B test Grammarly,” he said. “They can run a version of Grammarly with a small group of their employees that’s fully on, has all the capabilities. We’ll work with you to sort of set up your customized style rules and other things. We’ve done a number of these; we have about a half dozen of these under our belt and many more in the pipeline.” 

Despite companies feeling the urgency to adopt AI to stay competitive, the lack of a clear ROI makes executives and stakeholders skeptical about further investments. As a result, Grammarly has set the ball rolling with clear enterprise AI ROI metrics, Behnke pointed out.

“I think this is really going to be important for anyone buying AI software, probably any software moving forward, is being able to put a vendor to the test like that, show me the money,” he said. “So far … the half dozen or so that we’ve done, we’ve been pretty amazed at the results — 16 to 20% increase in CSAT scores when you’re using Grammarly versus not. We’ve even seen something like a major drop, 35% reduction in copy and pasting, because Grammarly is just working where you’re working. You don’t have to go to some other AI tool.”

Here’s theCUBE’s complete interview with Luke Behnke:

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