Sales management software startup Gong said today it’s expanding its push into artificial intelligence with the launch of a host of AI agents dedicated to improving the lives of revenue teams.

The company, formally Gong.io Inc.,  said its AI agents are designed to help organizations drive better revenue outcomes by integrating into almost every aspect of their sales workflows, assisting with tasks such as pipeline management, sales forecasting, customer engagement and employee coaching.

San Francisco-based Gong, which is backed by more than $583 million in funding, is the creator of an “revenue AI” platform that helps companies to boost their revenue by strengthening their relationships with customers. It works by recording the conversations between sales representatives and buyers, analyzing those interactions to find ways they can improve. The idea is that it can help sales reps become more persuasive during these interactions and clinch better deals.

Now, Gong says it’s ready to help sales reps even more with its AI agents, which are designed to automate tasks on their behalf with minimal supervision. What’s different about its agents is that they’re customized specifically for revenue teams using its platform.

According to Gong, earlier AI tools aimed at improving sales outcomes have fallen short because they rely on incomplete or self-reported data, and because they run in siloed systems and fail to synchronize with how revenue teams really operate. Gong says its AI agents, on the other hand, are embedded directly into the company’s revenue workflows, where they can capture every customer interaction and help automate key processes with verifiable, contextual insights.

Given the breadth of their capabilities, Gong’s AI agents promise to make quite a difference to the average company’s revenue operations. For instance, some of the agents are designed to help with capturing and organizing data, such as the AI Mapper, which links interactions to the right accounts, contacts and opportunities, and the AI Transcriber, which creates an accurate transcript of every customer call.

Gong’s AI Ask Anything agent, meanwhile, is designed to analyze conversation data and provide instant answers to any questions a human employee may have about a particular deal, account, call or contact. There are AI agents for coaching, too.

For instance, the AI Call Reviewer can help to show employees what they did right and what they did wrong on a specific call, and provide tips on how to do things better in future. Then, the sales rep can work with the AI Trainer, which will generate realistic role-play scenarios for them to sharpen their sales skills.

There’s also a bunch of AI agents designed to help with optimizing sales pipelines and forecasting. These include the AI Deal Monitor, which works by detecting subtle “deal signals” to help keep interactions on track, and an AI Deal Reviewer, which evaluates sales methodology adherence to improve pipeline qualification and improve forecasting accuracy.

The AI Deal Predictor can help improve forecasting by assigning a numeric prediction score to each deal, before it closes, giving reps the opportunity to prioritize high-impact deals. There’s also an AI Revenue Predictor, which analyzes deal signals in real time to generate confident revenue forecasts.

Some of the AI agents are more focused on aiding in higher-level strategic decision-making. The AI Tracker is designed to detect and track key themes across sales rep’s conversations, providing leaders with greater visibility into trends and insights. Meanwhile, the AI Theme Spotter digs into customer data to uncover recurring “voice-of-customer themes” such as the most common pain points, objections and business goals.

According to Gong, its AI agents are not meant to replace human workers, but will instead help accelerate their productivity. The agents will primarily be tasked with automating the more tedious aspects of their work, while human sales teams can focus more on building relationships and crafting strategies.

The company added that its agents can be configured to each customer’s needs through Agent Studio. It’s a no-code development environment where users can define key parameters of its AI agents, including inputs, outputs and autonomy levels. Customers will be able to configure each agent and preview the results of whatever changes they have made, prior to deploying them in production.

Gong co-founder and Chief Executive Amit Bendov said everyone knows AI is evolving rapidly, but despite this, most of the existing solutions available today struggle to make much of an impact.

“Gong AI Agents are purpose-built for revenue teams, empowering them with automation and intelligence that actually moves the needle, without sacrificing the human connections that drive businesses forward,” he said.

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