Artificial intelligence video privacy and analytics startup Pimloc Inc. announced today that it has raised $5 million in a strategic investment to accelerate its global expansion, scale up adoption of its platform, and enhance capabilities for privacy-first video and data intelligence.

Founded in 2016, Pimloc specializes in developing advanced visual AI systems that allow organizations to responsibly manage large-scale video and image data, helping balance operational insights with individual privacy.

The company’s main product, called Secure Redact, offers a deep‑tech platform designed to automatically detect and anonymize sensitive content, such as faces, license plates, names and audio personally identifiable information in recorded and live streams. The platform supports deployment through software-as-a-service, open application programming interfaces and private clouds, adaptable to various customer needs.

Secure Redact streamlines compliance processes, such as the European Union’s General Data Protection Regulation, the Freedom of Information Act, the Health Insurance Portability and Accountability Act and California Privacy Rights Act, by automating redaction across video, audio, screens and images. The company claims its customers have saved thousands of dollars and days of manual editing reduced to minutes of AI-powered processing.

While privacy redaction is the core offering from Pimloc, the company also offers services to enrich video data. It enables live anonymized alerts, people and vehicle counting, behavioral tracking and metadata extraction that turn redacted footage into actionable intelligence without compromising privacy.

Pimloc’s customer base includes law enforcement, transport, education, healthcare, insurance and retail. The company also has partnerships with Microsoft Corp., Eagle Eye Networks Inc., Milestone Systems A/S and Cisco Meraki.

Amadeus Capital Partners Ltd. and Edge Ventures led the strategic investment round, with Zetta Venture Partners, MD One Ventures and Symvan Capital also participating.

“As AI matures, trust, control, and accountability become paramount,” said Nick Kingsbury,a partner at Amadeus Capital Partners. “Pimloc has built a platform that’s both technically sophisticated and commercially proven, with strong momentum across sectors and regions.”

According to Tracxn, before the new funding today, Pimloc had raised $9.31 million over two rounds.

Image: Pimloc