Amsterdam-based professional website design platform Framer Inc. today announced it has raised $100 million in a late-stage funding at a $2 billion valuation.

The Series D funding round was led by the company’s existing investors Meritech and Atomico.

As a website builder, Framer’s platform provides tools for web creation beyond the prototyping features of competitors such as Figma Inc. Designers, developers and marketers use Framer to create and instantly publish live websites with animations, search engine optimization, built-in databases and user interfaces as finalized products.

The company also offers powerful artificial intelligence that allows for the creation of interactive, responsive websites and prototypes.

“Framer is changing the way the best companies bring their ideas online,” said co-founder and Chief Executive Koen Bok. “Designers and marketers can now ship production-ready sites in days, not months — without waiting on a front-end team.”

The platform sets itself apart in the website builder market by allowing nontechnical users to build in and use tools that usually require professional design and development expertise, such as databases, content management systems, A/B testing, analytics, enterprise security and more. Individual components and back-end systems handle the infrastructure and tooling so that the users attend to the design and attention to detail.

With AI on the front end, users can also ask the platform itself to assist with bringing ideas to life and then fine-tune their website design after having an initial concept generated or iterate on pre-built templates.

Competition in the website building and design industry is filled with ready-made platforms such as Wix.com Ltd., Squarespace Inc. and Canva Pty Ltd. that offer free and paid hosting solutions with templates for users. Many businesses and individuals are looking for a quick and easy way to establish their brand online, and these platforms offer an effective solution.

According to a late 2024 report from Market.Us, the AI-powered website builders market size is expected to grow to $31.5 billion in 2033, up from $3.17 billion in 2023. In February 2025, Wix forecast its revenue could reach $2 billion.

To capture this market, Framer focused its attention on enterprise customers by launching business plans late last year, and the company says a majority of its new customers are now businesses and make up the fastest-growing revenue segment.

The company claims hundreds of thousands of active websites and a half-million monthly visitors. Enterprise customers of Framer include startups such as Scale AI Inc., AI search engine Perplexity Inc. and Miro developer RealtimeBoard Inc.

Image: Framer