UnifyApps, a fast-growing startup that’s trying to build an enterprise-grade operating system for artificial intelligence models and agents, said today it has raised $50 million in a funding round led by WestBridge Capital.

It has also named one of its earliest investors, Ragy Thomas (pictured, right), as its chairman and co-chief executive. He’ll lead the company alongside co-founder and CEO Pavitar Singh (left).

The Series B round, which saw participation from Iconiq and other investors, brings the company’s total amount raised to $81 million and increases its valuation to about $250 million.

The company, officially known as Tech UniApps Services Pte Ltd., was founded in India in early 2023, just months after OpenAI’s ChatGPT first burst onto the scene and sparked the AI craze that has continued unabated ever since. Ever since launching, its mission has been to make generative AI useful for enterprises. To do this, it has built an enterprise operating system for AI that connects large language models to systems such as Salesforce and Workday, and uses them to automate business tasks such as claims processing.

UnifyApps has grown its customer base significantly, with some of its largest clients including India’s HDFC Bank Ltd., the home improvement retail Lowe’s Co. and Germany’s Deutsche Telekom AG. Those customers use its software to automate various business tasks, including human resources workloads, supply chain operations and more.

The startup did not disclose any solid numbers but said its revenue has increased sevenfold on a year-over-year basis. It competes with business automation software developers such as UiPath Inc. and the privately held Automation Anywhere Inc., as well as technology giants such as Microsoft Corp. and its Copilot offerings.

There is a lot of demand for tools and platforms that can help enterprises squeeze real value out of AI technology, because many organizations continue to face high failure rates when doing it themselves. According to one study by the Massachusetts Institute of Technology earlier this year, 95% of enterprise AI projects have shown no return on investment.

Enterprises aren’t failing because of the AI models, but rather the architecture that supports them. The problem is integration, with many LLMs remaining disconnected from the critical systems that run enterprise’s businesses, including customer relationship management and enterprise resource management systems, knowledge bases and workflow tools.

UnifyApps gets around this with its AI operating system acting as a unified layer that connects data, AI models and workflows. It combines a no-code/low-code builder with deep enterprise integrations, enabling companies to move from scattered pilot projects to scalable, production-grade AI deployments.

New co-CEO Thomas, who previously founded the publicly traded customer experience software company Sprinklr Inc., said UnifyApps has the advantage of being purpose-built for AI — unlike many of its rivals, which have simply tried to adapt legacy platforms. “The next decade will belong to AI-native enterprises,” he said. “We are seeing the same inflection point we saw with the rise of the internet. Every piece of software, workflow and process will be reinvented with AI at the core. UnifyApps is building the platform that makes that transformation possible.”

The startup said it plans to expand its team of about 400 by adding an additional 110 employees to help it grow in Europe and enhance its automation offerings.

WestBridge Capital Partner Rishit Desai said startups such as UnifyApps are set to become the foundation of agentic AI adoption in enterprises. “We believe that this is the infrastructure layer for the next generation of enterprise software,” he said.

Images: UnifyApps