The next wave of enterprise transformation is being driven by data-smart automation that learns, adapts and acts. In this new landscape, artificial intelligence and the AI agent marketplace are helping organizations bridge the gap between insight and execution, powering a shift toward systems that assist humans through intelligent, permission-based task execution.

As customer expectations rise, enterprises are racing to perfect digital experiences while navigating the evolution from human-driven workflows to autonomous assistance. The shift isn’t just about speed — it’s about precision, context and trust. That’s where Quantum Metric Inc., in partnership with Google Cloud, sees its opportunity to redefine how businesses measure and improve user experiences, according to Mario Ciabarra (pictured), founder and chief executive officer of Quantum Metric.

TheCUBE’s John Furrier talks with Quantum Metric’s Mario Ciabarra about the company’s partnership with Google Cloud.

“It’s never been more important than today to get digital experiences perfect,” Ciabarra said. “An agent has no brand loyalty. We’re actually releasing a new product that allows organizations to see what an agent is doing on their website. We’re having agents autonomously improve the experiences, but [if] they have the wrong data, they might not actually be improving anything at all.”

Ciabarra spoke with theCUBE’s John Furrier during the Google Cloud AI Agents in Action Series on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Quantum Metric and Google Cloud are advancing agentic AI to create autonomous, data-driven systems that enhance digital experiences and enterprise efficiency. (* Disclosure below.)

How Google Cloud’s AI agent marketplace is transforming enterprise data

The evolution of agentic systems has opened a new frontier in how enterprises use data to understand behavior — both human and machine. Quantum Metric is helping organizations track how AI agents navigate sites, identify friction and optimize digital performance before users ever see a problem, Ciabarra explained.

“When we ask a question like, ‘Go shop for this,’ we’re seeing it not only go shop for it on the brand that we asked for, it’s actually at the same time in parallel, shopping for six or seven other websites and then bringing that back and then displaying it to the user,” he said. “If it encounters any friction along that journey, it just abandons the site that you said and … finds that solution somewhere else.”

This growing intelligence layer has made data accuracy and contextual understanding of utmost importance. Without reliable data, agentic systems risk hallucinating or misinterpreting user intent. That’s why Quantum Metric’s partnership with Google Cloud goes beyond analytics — it’s about anchoring trustworthy, scalable AI operations, Ciabarra noted.

“If you’re a human and you don’t have the right data, you’ll go seek out more information,” he added. “Agents don’t have the ability to go survey customers yet today. When they don’t have the answers, they just hallucinate.”

At the core of this collaboration is Google Cloud’s AI agent marketplace, which connects enterprises to pre-built solutions that can integrate securely with existing systems. Quantum Metric’s Felix AI agent runs on Google Cloud infrastructure, leveraging Gemini’s large context window and Agent2Agent protocol to orchestrate intelligent workflows across data sources, Ciabarra explained.

“Google wrote the book on LLMs,” he said. “They then went on to create this open standard of Agent2Agent, or A2A, protocol. How can agents speak to each other and orchestrate answers together? Google is leading and just setting a path for how enterprises can not only adopt generative AI, but how they can orchestrate answers together.”

Quantum Metric advances with Google Cloud collaboration

The partnership is already driving measurable business outcomes. A third of Quantum Metric’s revenue now flows through the Google Cloud Marketplace, accelerating procurement and co-selling with Google’s enterprise teams.

“Our CFO loves it because he actually receives the dollars months faster than us engaging with the enterprise,” Ciabarra said. “Almost 60% of our net-new revenue is influenced by GCP. Without a doubt, Google Cloud is our number one partner.”

Enterprises are preparing for a future where websites and systems can personalize themselves instantly. Quantum Metric and Google Cloud are aligning their platforms to power that transformation, Ciabarra noted.

“It is no question that agentic AI is transforming every enterprise that we work with,” he said. “Imagine a website that customizes on the fly for you. I think that is how we see the future, and that’s where we’re investing our R&D for the success of the enterprises that we work with tomorrow.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Google Cloud AI Agents in Action Series:

(* Disclosure: TheCUBE is a paid media partner for the Google Cloud AI Agents in Action Series. Neither Google Cloud, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE