Amazon.com Inc. and Penske Logistics, the transportation solutions division of Penske Corp. Inc., today separately announced supply chain solutions aimed at easing business operations. 

Penske announced the launch of Supply Chain Insight, a technology platform and mobile application that tracks warehousing and shipments in real-time. Amazon introduced Supply Chain Services, providing companies access to the company’s logistics network to move, store and deliver everything from raw materials to finished products. 

Freight, distribution and fulfillment Amazon style

Amazon announced its new offering, Supply Chain Services, would deliver a full portfolio of freight, distribution, fulfillment and parcel shipping capabilities to businesses. The company said it’s providing its own logistics capability as a third-party service to support businesses across numerous industries. 

“Amazon is bringing the infrastructure, intelligence, and scale of its supply chain services — proven over decades — to businesses everywhere, much like Amazon Web Services did for cloud computing,” said Vice President of Amazon Supply Chain Services Peter Larsen. 

The company found its roots in brick-and-mortar stores, offering books, but Amazon’s origin story isn’t just in books: It was the cloud with Amazon Web Services. AWS also started as a way to organize Amazon’s chaotic information technology infrastructure that eventually became a service sold to third parties as tools to build and scale their own information technology services. 

Now, Amazon is taking the tools and expertise that allowed the company to become an e-commerce juggernaut on the ground in the physical world via logistics and selling that as a service. 

Alongside the announcement, the company said customers can choose the level of flexibility and support they require from ASCS to fulfill their needs. For example, 3M Co. is using Amazon’s freight services to move products for distribution, Lands’ End Inc. is using it for unified inventory to track orders across sales channels, and Procter & Gamble Co. is using freight services to ship raw materials to distribution centers. 

“With the launch of ASCS, we’re confident we can give any other business access to the same cost efficiency, reliability, and speed that we’ve built for Amazon customers,” added Larsen. 

Bringing visibility into the supply chain

Penske said it built Supply Chain Insight on a cloud-native infrastructure with artificial intelligence to simplify immediate access to visibility for operational data across supply lines. Management receives full information about transportation, loads, orders and inventory across the entire nation, regions and warehousing according to their role. 

“Our goal with the launch and development of Supply Chain Insight is to help our customers accelerate supply chain performance,” President of Penske Logistics Jeff Jackson said. 

The system is designed to connect data between systems and vendors that would otherwise be split across disparate systems and remain opaque. Jackson explained that it provides teams with a greater insight into what’s happening across their entire supply chain by providing a unified view of order movement and warehousing. 

“We plan to continue developing this platform, integrate with other systems and drive further enhancements using AI going forward,” Jackson added. 

Supply Chain Insight provides end-to-end visibility with transportation, warehousing and third-party systems with a complete real-time view of the supply chain. It moves beyond “Where is the shipment,” with a visible map interface that can dive into “How is the supply chain performing?” that includes over 85 prebuilt and customizable metrics. 

An embedded AI chat interface allows users to ask natural language questions about shipments, loads and warehouse stores in natural language. The user doesn’t need to pore over dashboards or analysis reports. It can respond with data taken directly from the logistics engine and the supply chain data to discover bottlenecks, determine which orders are behind, determine what warehouses are overloaded and more. 

Penske’s own 2025 report on logistics noted that national costs across the United States rose to $2.58 trillion last year, representing about 8.8% of the national gross domestic product. Although most logistics returned to pre-pandemic patterns in some areas in 2024, many saw flat business volumes, excess truck capacity and rising operational costs. Regulatory issues, tariffs, rising fuel costs and other issues have worked to increase costs, pushing many operators to third-party distributors, creating delays and customer dissatisfaction. 

“Our customers increasingly need greater visibility and more flexible ways to view their operations,” Executive Vice President of Operations Mike Medeiros said. “No two operations run the same, and the way teams use data should reflect that.” 

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