AI creative workflows are reshaping how teams create, moving beyond content generation to editable, collaborative experiences that boost productivity. At the same time, enterprises are demanding trusted AI solutions that balance ease of use with security and compliance.

With all that in mind, Canva Pty Ltd. is working to address enterprise concerns about generative AI by integrating AI into trusted, editable workflows — removing barriers so users can focus on creative strategy rather than manual tasks, according to Duncan Clark (pictured), managing director of EMEA at Canva.

“We think now that GenAI technology is so powerful, but it works best when it’s incorporated into tools that people trust, they know, and crucially, that they love and can use,” Clark said. “It’s all very well having an AI tool that goes really fast, but if it’s not an environment where you can then do the fine-tuning, the editing, the collaboration, then it doesn’t add much value.”

Clark spoke with theCUBE’s John Furrier at RAISE Summit, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the evolution of AI creative workflows and building enterprise trust through secure, collaborative design tools. (* Disclosure below.)

AI creative workflows in focus

For enterprise customers navigating generative AI concerns, Canva offers IP indemnification, covering intellectual property issues arising from content generated on the platform so customers do not bear that liability. The company’s Affinity design suite takes the same trust-first approach, integrating Claude to automate manual tasks such as renaming hundreds of document layers automatically, freeing designers to focus on craft and strategy.

“That’s what creative pros are crying out for, because they don’t want to have their craft replaced,” Clark said. “They just want to have more time to focus on it and they want to be able to leave the scaling to the machine. But the decision-making, the taste, the craft, the strategy, that’s their core skill.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of RAISE Summit:

(* Disclosure: TheCUBE is a paid media partner for the RAISE Summit event. Neither Solidigm, the headline sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE