Enterprise automation startup InstaLILY Inc. said today it has closed on a hefty $60 million Series B round of funding that brings its total amount raised to date to almost $100 million.

In addition, it launched a new tool that can help companies to quickly build, deploy and then continuously update and maintain software that runs their business operations.

Today’s round was led by Energize Capital and saw participation from previous backer Insight Partners, as well as new investors like Home Depot Ventures and United Rentals.

InstaLILY is a developer of autonomous artificial intelligence agents and infrastructure that caters to physical goods and services firms. Its AI agents, known as “InstaWorkers,” serve as domain-specific AI teammates that can help to automate complex sales, operations and service workflows.

For sales teams, they’re able to perform tasks such as ranking and prioritizing sales calls, flagging accounts at risk of churn, identifying cross-selling opportunities and drafting quotes. For operations and support teams, they can assist with pricing and inventory questions, coordinating product returns, parsing through technical documentation to find specific details and insights and more.

These InstaWorkers are controlled by InstaBrain, which is an intelligence layer based on specialized large language models that have been fine-tuned to understand the specific nuances of each business the company serves.

Starting today, the company is adding a new tool to its arsenal in Lily. It’s described as an “AI forward-deployed engineer.” Like InstaBrain, it’s trained on an organization’s business processes so it can develop software applications for its specific needs.

InstaLILY said businesses might use Lily to develop applications for pricing quotes, logistics planning and identifying sales opportunities. It can also act as a kind of assistant for field technicians, helping them to diagnose equipment problems at remote locations. Once deployed, Lily plugs into an organization’s software and systems so it can adapt as its data and processes evolve.

Founder and Chief Executive Amit Shah said that each organization has to perform tons of work that only it knows how to do. It’s this institutional knowledge that Lily aims to tap into and replicate. “This work is too specific for off-the-shelf software, so it runs on legacy systems and manual workarounds,” Shah explained. “Lily turns that work into software, and it is running in days, not quarters.”

InstaLILY said its revenue has increased more than fivefold over the past year due to a string of customer successes using its platform. For instance, it helped one national distributor to identify and pursue new sales opportunities that generated over $200 million in new revenue. It also plugged Lily into an industrial supply firm and helped it to automate its complex request-for-quote processes, eliminating hundreds of thousands of hours of manual work and freeing up its commercial teams to focus on other tasks.

While it didn’t name those specific customers, it did list a host of others in the construction, logistics, healthcare and field service sectors, including SunSource, Parts Town, SRS Distribution, United Rentals, ShipStation Global, Henry Schein and PartsSource. Patrick Garcia, SRS Distribution’s chief digital, AI and innovation officer, said his company operates at such an enormous scale that AI systems generally start failing the moment they go live, because of the way its business is constantly evolving. “Lily has helped us build the software our teams need while working within the enterprise platforms, governance and processes we’ve already established,” he explained.

The next step for InstaLILY is to expand the capabilities of Lily, grow its teams, move into new industries and build out its small data center infrastructure, which enables companies to run its AI systems in the cloud or on-premises with enhanced security for sensitive customer data.

Image: InstaLILY