Datameer is now a part of Dell’s Emerging Solutions Ecosystem, meaning its data visualization software will be integrated with Dell Apache Hadoop Solution, the manufacturer’s core analytics solution. It’s compromised of Cloudera’s Hadoop distro and the Crowbar configuration framework which the manufacturer developed in house, and later open-sourced.

Datameer’s software packs over two dozen connects that can be used to integrate both structured and unstructured data streams into an environment. Just as important, the firm’s offering provides data visualization that allows an expanded group of users to be more active with data. That translates into data scientists being able to be more productive, and allowing business users to interact with that same data much more directly.

“Customers are demanding a simple solution to address big data analytics,” said John Igoe, executive director of Cloud and Big Data Solutions at Dell. “Offering Datameer as a part of the Dell Apache Hadoop Solution provides customers an analytics application that runs natively on Hadoop, providing complete end-user functionality for integration, analytics and visualization.”

Dell is the second manufacturer that announced it’s partnering up with Datameer for this reason in the past seven days.  An earlier update came from Fujitsu, which is installing the firm’s technology on a brand new offering that will only be available to customers in Japan.

The concept is essentially the same. Fujitsu puts together the storage, networking and compute that compromise the core solution, and Datameer adds the interface that runs on top of it. The difference is that that Dell is more committed to big data as well as the cloud, or at least more conscious of the open source trend that’s accelerating across both verticals.  Just a few days ago it updated its OpenStack-based offering, which has been on the market for quite some time.