Justin.tv is a technology company first, a spokesman insists, and a live video broadcaster second — a distinction that could explain why stats published late in 2009 show that more video was uploaded every minute to its servers than to YouTube’s.

“We’re a technology company. We’re not a media company. We’re not a content programming company,” Evan Solomon, Justin.tv’s vice president of marketing, says in this interview.  “We want to build the technology and make all the other stuff really, really easy.”

Really easy and really flexible are firm development guides at Justin.tv, Solomon says in reference to mobile applications, adding, “We want to kind of say, here’s the broadest … technology solution we can build for this. That’s really what the company is optimized for.”

Solomon started keeping track of YouTube recorded video uploads versus Justin.tv live uploads when the YouTube blog site published its per-minute upload stats in mid-May 2009. In this video, Solomon says the more recent stats show that YouTube uploaded 23 hours of video per minute compared to Justin.tv’s “nearly 30 hours” per minute.

The San Francisco-based operation has been built on the idea of users producing and watching interactive live video featuring music, sports, gaming and conferences.  The Justin.tv Web site says it has a live video platform that scales to support large audiences by measuring demand in real-time and intelligently replicating streams to additional servers to meet that demand.

A recently released API allows  live video to be integrated into other applications, with Justin.tv taking care of streaming and the video player.

Justin.tv’s challenge in 2010 is not a lot different than that of other companies, says Solomon.

“I think it’s figuring out what people want to do with (live video)  … we think that live video can be a part of what we’re calling the every day Web experience.”

Solomon sees live video broadcasting being adopted more broadly into such areas as financial services, retail sales and customer service.