Aricent Explains the Effects of Open Operating Systems
The communications industry is shifting to software-as-a-service model for consumer mobile products, says a marketing expert whose company plays a big role in helping cell phone carriers put new platforms into those hand-held devices.
A major reason for that trend, says Keith Higgins, vice president for marketing at Silicon Valley’s Aricent, is the open-operating system.
“I think there’s no question that the allure of the open-operating system has got the attention of a lot of people in the communications industry,” Higgins says. “What they can do on top of it, I think, is where we are right now.”
Another shift to watch for, says Higgins, is the potential of “rebalancing of the work load between the network and the device” by taking advantage of Cloud services.
More details on that possibility, along with other forecasts and trends will be introduced at the Mobile World Congress scheduled for Feb. 15-18 in Barcelona, Spain. Mobile industry leaders from around the world are expected at the four-day conference, which is considered the mobile industry’s biggest show.
The battle for cell phone subscribers will have fresh emphasis for communications companies, making this a “must invest year for a lot of people,” Higgins says.
Aricent provides “holistic” design and commercialization consulting for communications companies with 33 offices worldwide.
A message from John Furrier, co-founder of SiliconANGLE:
Support our open free content by sharing and engaging with our content and community.
Join theCUBE Alumni Trust Network
Where Technology Leaders Connect, Share Intelligence & Create Opportunities
11.4k+
CUBE Alumni Network
C-level and Technical
Domain Experts
15M+
theCUBE
Viewers
Connect with 11,413+ industry leaders from our network of tech and business leaders forming a unique trusted network effect.
SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a powerful ecosystem of industry-leading digital media brands, with a reach of 15+ million elite tech professionals. The company’s new, proprietary theCUBE AI Video cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
