UPDATED 05:43 EDT / FEBRUARY 11 2013

Dell’s Gotta Sell a “Complete Package” to Win with $50 PC

Last month at CES, Dell unveiled Ophelia, a 3.5″ x 1.5″ WiFi thumb computer priced under $100. Wikibon co-founder David Floyer discussed the upcoming product and its potential impact on the consumer electronics space on an earlier episode of our NewsDesk show with Kristin Feledy (full video below).

Floyer regards Ophelia as an interesting development, a device small enough to fit in one’s pocket.  This alone is a milestone, but certainly nothing so revolutionary as the iPhone or iPad. The upcoming gadget is not even the first of its kind: several other vendors have similar products out on the market already, some of which are available for less than $50.

Nevertheless, Floyer believes that Dell has a big opportunity of its hands. If the vendor enters this market and plays all its cards right, then it could potentially turn it into a mainstream vertical and capitalize on the growth.

Opportunity in Consumer Services

Dell didn’t disclose anything about Ophelia, but Floyer offers a rough estimate based on the specifications of the other brands. He says that will likely feature a 1.6 GHz ARM processor, the standard chip for thumb computers, and it will probably offer around 1GB of RAM and 8GB of storage. But at the end of the day it’s not about the device – it’s about the end-to-end solution that Dell needs to deliver if it wants consumers to take Ophelia seriously.

Floyer explains that the real potential lies in the way the device will “connect to the rest of the world:” the 8GB of storage can be augmented with a cloud locker service, and the computer could be sold together with a monitor so that the user can start using Ophelia right out of the box.  Rivaling products have so far failed to deliver this kind of full-circle experience, but Dell is well equipped to avoid repeating the mistakes of its rivals and deliver a complete a “package that can excite people,” Floyer says.


A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.