Sam Lucido, Technical Marketing Lead For Oracle, EMC, discussed the Oracle-EMC partnership and the day’s keynote with theCUBE co-hosts John Furrier and Dave Vellante, live from Oracle OpenWorld 2013.

Regarding the Day 2 OpenWorld keynote, “EMC recognizes that we need to enable DBAs and app owners,” Lucido said.  There is an open infrastructure strategy where EMC applies to everything. With the new range of plugins, the Oracle Database can now look into the storage and see, for example, whether storage admins apply flash cache to their infrastructure, he explains.

Discussing the statistics that reveal how database administrators spend their time, Lucido said the top activity was performance tuning for Oracle databases, followed by patching work and maintenance.

“As a DBA you always get to patch the database,” be it security patches or performance, Lucido said. “You can’t modify that SQL yourself. When you come up with a converged architecture,” the DBA is responsible for more – patching everything in the converged infrastructure. “Oracle has done some great things with performance, but most customers can run a certain version, so a system where you can run several versions and maintain performance, that’s absolutely fantastic.”

Watch a recap of the full interview below:

With the release with our EMC XtremSF cards, they can be plugged into the storage and have in-server memory. “As soon as you put those cards into the server, you get microseconds response time,” which works with all possible versions, “that’s how we’re competing.”

Exploring the Oracle-EMC partnership

Exploring the Oracle-EMC collaboration, Lucido said VPLEX was a great story between the two companies, which enables taking the Oracle rack and extending it over multiple sites. “The capability to have the cluster stretch over 100 kilometers” is one of the common projects. “At EMC, we’re really adding people to our Oracle alliance team. We’ll add more integration like that.”

Asked what he found exciting about the new Oracle Database 12C, Lucido said, “I think 12C is actually clever with virtualization.” DBAs can move container databases from one site to another, but it was a manual process. People will consider virtualization in 12C because they will have to move all their constant databases and program databases at once.

“Oracle does security very well,” Lucido said. “Most databases I know of, there is rarely any problem with break ins. We add value, we can secure their virtual machine. If you move it, our security will follow, so you can have security no matter what you do with the database.”

Asked to comment on the NoSQL movement, Lucido stated “NoSQL is a very strong trend and I only see it gaining market share. NoSQL databases are a fantastic trend to back. We do have a big group at EMC dedicated to that, EMC definitely embraces the NoSQL trend.”