Building a Mobile Future in the Clouds
Everyone’s building towards a more mobile future. That means more stuff in the clouds, more infrastructure to support the clouds, and even more infrastructure to support the development and business management around mobile devices and their respective services. For large companies, the time is ripe to invest and roll-out their own initiatives to ensure they’ve carved out the proper niche to remain relevant in this mobile future.
Google, for instance, has launched an app developer tool that simplifies the app-creation process so anyone can do it. Sure, it will encourage a lot more apps, many of which are likely to be free and not worth your while. In Google’s efforts to supersede Apple’s iTunes Store, Google has opened its app development process even further than before, possibly making the Android Market more congested and full of noise than ever.
On the upside, the added activity will also encourage businesses to utilize apps more effeciently, as mobile access points to consumers. Apps will become as populous as websites; a necessity for businesses needed to create a personalized and service-oriented landing page for consumers to access from their mobile devices. This aspect of it is rather thrilling, as it will also incur a great need for apps to better communicate with each other.
The infrastructure needed to maintain something of this magnitude is another concern in the long-term development of our mobile future, with companies such as IBM taking initiative with new complexes in the states (not overseas). The creation of new jobs and a long-tail support system dedicated to the variables of the mobile industry is something IBM has set out to do with expanded teams, efficient collaboration internally, and the provisions of tools and services required by businesses as well.
This week Microsoft unveiled a number of progressing initiatives, hinting more and more towards their eventual capacity to leverage each other. New and upcoming tools for businesses to create private clouds and build around cloud computing, as well as the Windows 7 tablet, Microsoft is also seeking ways to fit into the mobile future from every possible angle. The hype around RIM’s upcoming tablet also means developers will be enticed with the growing opportunity to create apps for the business-centric device, making yet another niche sub-economy for te mobile future’s job market.
Virtualization and the economy around mobile devices is something we’re watching closely here at SiliconANGLE, particularly as we recognize the need for a synchronized effort amongst many moving parts (company-wide or cross-company). Several business and consumer products are being turned into virtual products, changing the face of service offerings, marketing and communication overall. The result is a hefty demand for infrastructure build-outs, centralized communication tools and mobile apps.
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