What you missed in Big Data: the numbers don’t lie
More than 90 percent of executives at organizations that are actively leveraging analytics in their production environments are satisfied with the results, according to a poll of more than 4,300 technology and business published by Accenture plc published last week. The landmark report concludes that only a negligible fraction of enterprises are not realizing what they consider adequate returns on their data investments.
That starkly contrasts with the findings of a similar Wikibon survey released last September that found that 46 percent of practitioners believe their companies are not making the most out of their analytical investments. The large disparity between the two studies either indicates that the market has leapt several stages of maturity in the last 12 months, or, more likely, that there is a major disconnect between the decision-making echelon and the workers in the trenches who interact with the technology directly That points to a potentially large opportunity for management consultancies such as Accenture to bridge the knowledge gap.
Investments continue
While executives in the traditional enterprise may need advice on how to approach the data explosion ClusterHQ Inc.’s new CEO certainly doesn’t. Mark Davis brings an impressive set of credentials to the U.K.-based database startup, having led several startups to successful exists. His most notable achievement is the sale of Virsto Software Inc., a storage hypervisor maker he established in 2007, to VMware Inc. in a deal that Wikibon co-founder David Floyer credits as one of the defining moments in the virtualization stalwart’s history.
Adjust Inc., another European analytics specialist, also made headlines last week after raising $7.6 million in a third round of funding led by ACTIVE Venture Partners with participation from existing backers Target Partners, Iris Capital and Capnamic Ventures. The capital will be used to accelerate the development of the Berlin-based firm’s analytics platform, which enables marketers to identify and target the 20 percent of customers who generate 80 percent of sales and 80 percent of profits.
photo credit: rbbaird via photopin cc
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