Oracle Corporation wants to offer a low-cost, highly streamlined platform upon which companies can spark innovation, said Neil Mendelson, Vice President of Big Data at Oracle. His company plans to leverage the combination of Big Data framework Hadoop and Oracle’s own Exadata line of IT products to offer businesses the opportunity “to see a new insight or a new business model,” said Mendelson.

 Mendelson explained further; “What we’re seeing is that the world of transactions, warehousing, and Hadoop and Big Data [are] collapsing… and becoming the fabric that you see across the data center.” This fabric, he said, will “enable [businesses] to take a transaction and provide a real-time response, based on a predictive model built in Hadoop.”

Innovation on this scale, is made possible as Oracle strives to “to cut down on the moving of data and the number of moving parts,” Mendelson explained.

Part of this process has involved reducing prices to help further drive adoption rates. Oracle, historically, has “competed on value,” said Mendelson, but not necessarily on price. But recently, Mendelson explained that the tech stalwart has been amending their strategy: “As a company, we’re continuing to focus on performance, we’re continuing to focus on value, but now we’ve got a tremendous focus on driving down the price.” At a lower price point, a greater variety of businesses will be able to take advantage of Oracle technology.

For application vendors, Oracle hopes to pose themselves as a solid foundation upon which apps can be built. Oracle is “beginning to standardize the “Big Data environment” so that it’s easier for companies to build their own applications, according to Mendelson. With a firm Oracle foundation, Mendelson said, companies can leverage Oracle functionality in order to focus their time and money on differentiating themselves from competition.

Mendelson recommends that in order to innovate and operationalize quickly without risking security, companies should create an “innovation laboratory.” In this experimental environment, companies can “bring together disparate data sets and try out things while embedding Big Data in their operational infrastructure so that when insights are derived, they can be operationalized quickly,” Mendelson explained. It’s a solution that enables companies to foster an innovative environment without damaging the company’s assets.

Watch the full interview with Mendelson below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle’s Next Generation Engineered Systems Launch event.