Anil Chakravarthy, EVP and chief product officer at Informatica Corp., took a moment at Informatica World 2015 to speak with John Furrier and George Gilbert of theCUBE about the new world of data.

Things started off with a look into data as an opportunity. In the past, data was tied closely to specific applications, but now it’s broken free of any particular application and is living on as a resource. Data is also migrating to live both on the premises and in the Cloud. New ways are needed to manage this data. The vision for doing so at Informatica is called the Intelligent Data Platform.

Frictionless data

Modern data moves between applications, so it must be managed to ease this process. Chakravarthy explained that there are five general areas companies tend to focus on with their data: analytics, application consolidation, getting a view of their customers, cloud modernization and data governance. Informatica structures its solutions around these areas.

“We look at it from the customer’s perspective and say, ‘What are they trying to do with this data?'” Chakravarthy said.

Chakravarthy also mentioned that as more data is collected, a company must know more about the data itself. Is it sensitive? Where is it? What is the quality of the data? The Intelligent Data Platform concept brings this information together.

Age of engagement

The modern era also brings with it a new form of data, based around engagement. This data concerns how the customer interacts with a company’s products and services. Chakravarthy gave the example of an ATM and how the customer uses the machine, what buttons they press, how they act and other clues.

“It’s not the actual transaction data; it’s all the other interactions that you’re having,” he said.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Informatica World 2015.