Destiny publisher Activision Publishing Inc. announced on Wednesday that it would be partnering with Red Bull to offer a timed-exclusive DLC mission through a code that would printed on cans of the energy drink, but some fans were not thrilled at being forced to buy another product just to unlock content in their game. I mean, who do they think they are—Nintendo Co Ltd?

While some Destiny fans were grumbling about the partnership, especially the ones who could not take advantage of the North America-only deal, Poland-based Dying Light developer Techland decided to seize the opportunity to offer its own game-drink partnership.

We're jumping on the latest trend in game marketing! #DrinkRightDyingLight > #DrinkForDLC pic.twitter.com/DQHr6MRFwi

— Dying Light (@DyingLightGame) June 24, 2015

Techland is offering codes for a free weapon docket for Dying Light for anyone who tweets a picture of themselves drinking water with the hashtag #DrinkRightDyingLight. The developer said that unlike Destiny’s Red Bull deal, the Dying Light “drink for DLC” deal is available worldwide, and people have already started posting their water drinking pictures, including the game developers themselves.

Word of advice from @TechlandGames girls: Stay hydrated, drink water!#DrinkRightDyingLight pic.twitter.com/Zmktpfrtwt

— Dying Light (@DyingLightGame) June 25, 2015

Some fans were a bit more creative…

So am I doing it right @DyingLightGame #DrinkRightDyingLight pic.twitter.com/ZsIfmWqJpY

— DeanoSauruz (@DeanoSauruz) June 25, 2015

While the promo has been a big boost in popularity for Techland, it has also helped draw attention to how absurd Destiny’s Red Bull deal is. The promo itself offers Destiny players a bonus XP item and access to a time-exclusive mission if they buy a can of Red Bull.

The website for the promo says, “This epic, new quest is a never-before-seen, multi-stage mission in The Taken King that will test the speed and strategic abilities of Destiny players in new ways.”

The page uses the word “epic” no less than four times, so you know they are serious. Techland joked that their deal was just as awesome to the max as Red Bull’s, saying, “I don’t know about you, but every time we have a glass of water it’s like we’re doing a 360 Ollie on a skateboard in a wing suit.”

A corporate tie-in may not be worth becoming an unruly mob, which seems a bit redundant for Destiny players anyway, but with the game already having to fight against a reputation for being greedy, it seems odd to gate content behind such an obvious cash grab.

Then again, this is Activision we’re talking about.

Image credit: Techland via Twitter