A revolution is burning through the tech industry. Companies are moving to the cloud, networking is bringing the Internet of Things (IoT) to life, and Big Data is giving incredible powers to any business that can harness enough information. However, through it all, one fact remains: All this data has to live somewhere. That somewhere is database storage, and this hidden world has been seeing its own transformation.

To gain some insight into the new world of data storage, Stu Miniman and Brian Gracely, cohosts of theCUBE, from the SiliconANGLE Media team, spoke with Ajay Singh at the Oracle OpenWorld 2015 conference. Singh is the VP of product management at Nimble Storage, Inc.

A solution set opens new options

The conversation started with a look at the solutions required by Nimble Storage’s customers. Singh said its customers were in the middle of a transformation from traditional disk-based storage to an architecture designed to leverage flash storage. He mentioned the requirements he’s heard were all about databases and needing more performance and cost-effective storage capacity.

New technologies in the storage space are giving customers options they’ve never had before. Singh explained that no matter how well a business sizes its IT deployment, tech needs to scale in often unpredictable ways. He said Nimble Storage shines here, giving businesses unparalleled abilities to scale their infrastructure. Also, he continued, operational analytics allows Nimble Storage to monitor potential problems and instruct the customer in how to fix them in real time.

The new IT hero

The biggest change is that new technology can turn long jobs into quick jobs. Singh described usability and management tools that were integrated up and down the stack. A team could use these tools to provision, monitor and manage the entire stack. As a result, deployments can be up and running in 30 minutes, rather than hours.

There are two scenarios, Singh explained. One, the company has a process that takes forever and slows down all other business around it. They can take that process down to minutes. The second scenario involves capital expenditures. Often, the cost of managing lots of storage is hard on a company. They need to reduce and simplify their storage operations. Nimble Storage can help with that, he said.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle OpenWorld 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE