Barely a few days go by without some ambitious startup popping up to try and tackle one of the numerous challenges holding back large-scale analytics in the enterprise, and last week was no exception. Y Combinator graduate Etleap  came out of stealth mode with a new service for moving records from various on-premise systems and cloud services into Amazon Inc.’s managed Redshift data warehouse where they can be centrally processed.

The startup hopes to spare organizations the weeks and sometimes even months of work involved in manually integrating disparate information sources, which not only takes up person-hours better spent elsewhere but also delays the work of the users who rely on the data. Etleap makes it possible to create their ETL (extract, transform, load) pipelines in a graphical interface that removes the need to write custom code and thereby shortens the process to under half an hour in certain cases. That’s about as fast Segment Inc. claims to be able to handle the chore with the rivaling service that it rolled out last week.

The company is likewise targeting organizations that are looking to move records into Redshift but specifically focuses on marketing use cases that require advanced data processing capabilities not available in traditional customer tracking solutions like Google Analytics. SimilarWeb Ltd. is going after the same market segment with its traffic measurement service, which is set to receive a major boost from the acquisition that it announced against the backdrop of Etleap and Segment launching their new services.

The demographic analytics technology it’s gaining as part of Quettra Inc. will enable the Israeli firm to provide clients with deeper insight into the users who download their mobile apps, including everything from standard metrics like age to specific interests. Terms of the deals were not disclosed, but VentureBeat quoted an anonymous insider as saying that the transaction is valued at more than $10 million, or about two fifths of SimilarWeb’s $25 million October funding round.

Image via Geralt