UPDATED 16:08 EDT / MARCH 09 2016

NEWS

How to maintain both tech and security while digitally transforming business | #EC16

It’s clear that the digital transformation is upon the Unified Communications (UC) world, and Enterprise Connect 2016 is highlighting this with a focus on the cloud.

In this interview at #EC16, John Furrier, cohost of theCUBE, from the SiliconANGLE Media team, and Peter Bailey, CEO of Vertical Communications, Inc., discuss how to move into the cloud without losing focus on the true needs of the business.

Meeting the needs of business and technology

Vertical Communications works with mostly retail businesses, and re-platforming to the cloud is the company’s number one issue right now. But Bailey believes it is important that technology meets the needs of the business, as well as IT needs such as security. Putting the two needs together is the biggest challenge he sees, but, “The customer is the business ultimately,” said Bailey. “This is not about us; this is about the customer.”

Vertical and Horizontal

Discussing the interplay of vertical and horizontal interplay, Bailey described how Vertical Communications provides a mix of behind firewall secure and cloud framework solutions. From call management on up and customer engagement down, Vertical thinks about the whole stack. Bailey told  Furrier, “We’re not just providing a horizontal solution, we’re going deep; two inches off the ground, in these markets, to make a difference.”

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Enterprise Connect 2016.

Photo by SiliconANGLE

A message from John Furrier, co-founder of SiliconANGLE:

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About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.