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Marketing excellence: How to capture a Markie | #MME16
The Markies, awards that honor excellence in marketing and are issued by Oracle, started modestly in 2007. The awards featured six categories back then. Today, the Markies are quite the production, honoring excellence in 19 categories. This year, the awards added a People’s Choice Award: Best Video Submission after receiving more than 60 videos. The Markies are a coveted award in the marketing industry.
Adrian Chang, director of customer programs at Oracle Marketing Cloud, said his team received over 350 submissions from more than 2,500 people. During an interview with John Furrier (@furrier) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, Chang spoke about the excitement surrounding the awards for attendees of Oracle Cloud World: Modern Marketing Experience 2016. The Markies were announced on April 26 live at MGM Grand in Las Vegas.
And the winner is …
The Oracle award committee evaluates submissions based on a complex and encompassing set of criteria. Key factors include personalization, customer engagement, customer retention and “creating the journey” for clients and customers alike. The vast majority of submissions came from marketers, as well as a few from IT professionals. Chang noted a significant rise in submissions from senior-level managers, program directors and executives.
Check out the list of Markie winners here.
Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle Modern Marketing Experience. And make sure to weigh in during theCUBE’s live coverage at the event by joining in on CrowdChat.
Photo by SiliconANGLE
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SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a powerful ecosystem of industry-leading digital media brands, with a reach of 15+ million elite tech professionals. The company’s new, proprietary theCUBE AI Video cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
