The recent market performance of HD video chip producer, Ambarella, Inc., has caused some analysts to doubt the long-term prospects for micro image processors. But several trends turning the corner could combine to make the video chip this year’s comeback kid. At least that is how Satish Bargava, head of Product Marketing Management and Strategic Business Development at Peaxy, Inc., is calling it.

Bargava said that developers ought to put on their thinking caps to figure out: “How do you take this high-definition video, and how do you apply it to many different use cases?” He told Lisa Martin (@Luccazara), cohost of theCUBE, from the SiliconANGLE Media team, during the recent 2016 ACG SV Grow Awards he sees a number of areas of potential growth for the chips.

Multiplying use cases

Of the use cases that could buoy the chips up the NASDAQ, Bargava said, “One of them might be the emergence of drones,” which he said are rapidly becoming a bigger concern to technologists.

“If you look at the way television is broadcast,” he continued, “there’s the classic television broadcasting system. But more and more people — especially younger people — are using streaming devices that might require other kinds of video processing.”

Finally, Bargava said, “I just came from an IoT type of conference — Internet of Things, and if you look at what they do, they’re capturing video, and so that might be part of the entire constellation of things that happen with IoT.”

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the ACG SV Grow Awards 2016.

Photo by SiliconANGLE