At the 2016 Informatica World conference, attendees are getting the opportunity to get early information on Informatica LLC’s latest releases, revisions and developments, while Informatica gets to directly draw upon its consumers’ interests and business needs.

Ronen Schwartz, senior VP and GM of Data Integration and Cloud at Informatica, joined John Furrier (@furrier) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, to cover these topics and more.

Latest revisions

One of the early topics covered by Schwartz was Release 25 (R25), which he described as “one of the three early releases that we have in the cloud.” He added that “this release is actually packed with new support for new patterns … new users and … a lot of new connectivity and new applications.”

He explained: “In this release, very significantly, we are introducing the cloud integration hub. This is a publicly subscribed, unique offering to move data between one application and many other subscribers. We’re also, in this release, releasing the bit-to-bit cloud, a partner gateway, allowing you to really easily self-serve yourself as a partner, register and so on, along with a lot of improvement to our data integration and data-management capabilities. So really, a very exciting release.”

Points in the clouds

Schwartz also covered the emerging focus on “IPaaS,” that being Information Platform as a service, which he said “has been in the market for the past two years. … Informatica has been calling it ‘cloud integration’ for probably about eight or nine years, but I would say that the majority of the market, and especially the enterprise adoption, have been really growing only in the last few years.”

Schwatz continued: “What’s happening in the cloud is there is a real inflection point in the amount of cloud application that you are using, but also at the same time, what we’re seeing from customers’ adoption of multiple platform as a service, and infrastructure as a service, it really is … a world of clouds. And in this world of clouds, it’s becoming more strategic to be able to move the data, integrate the data, so that the organization can get a single picture.”

Hybrid and stack integration

Schwartz moved on to address flexible integration with the AWS stack, including the “capability to run Informatica: Big Data Edition on EMR specifically. … So we are actually having a very, very robust support for all of the new services that AWS introduced, but also enabled a customer to really lift and shift their investment in data management, and run it in optimized ways on AWS.”

He continued: “We assume that most of our customers will live in a hybrid world, for a few years at least. Living in this hybrid world, the world that is between on-prem and cloud, and between multiple clouds, will require them to do all data-management tasks. And doing them, whether they choose to master the data on-premise or in the cloud, they have the full flexibility to do that, regardless of where the MDM application resides, and regardless of where the data itself resides.”

Schwartz touched on several other topics, including the announcement of Informatica MDM’s (master data management) full-cloud deployment availability, Informatica’s aiming for increased flexibility and dynamism in automated data-management tools, the disproportional cost being paid by SaaS customers for sandboxes and applications, and the vast amount of data empowering users in the modern world. But he emphasized that enterprises moving to the cloud was likely the key point on which to focus.

“There is a huge opportunity when organizations are moving to a cloud first, and adopting heavy SaaS application, not to repeat the mistakes of the past. … Empowering more users is a huge change that is happening, the cloud is really empowering more users to get access to more data, and Informatica is making it really possible,” Schwartz said.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Informatica World 2016.

Photo by SiliconANGLE