As data gains more and more prominence in the operations of companies from across the market spectrum, finding ways of drawing out the inherent value stored in it is becoming a hard-fought competition between the companies providing solutions to manage that data.

Amit Walia, executive VP and chief product officer at Informatica LLC, met with John Furrier (@furrier) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, during Informatica World 2016, to talk about Informatica’s goals with customer choice, hybrid cloud options and the future of data as the company sees it.

Putting control in customers’ hands

Early in the conversation, Walia raised the idea that “Data is the new control point,” something that many companies are struggling to fully realize. He also highlighted the advantages for Informatica and other competitive companies that could be gained by providing “much better customer engagement and experience and completely disrupting operational experiences.”

Beyond these major points, Walia moved to focus on the deployment of cloud services for customers and the need to provide flexible options for them, allowing for future expansion and adjustment if needed. “Customers want a hybrid solution where they can choose between an in-the-cloud product as well as being able to do on-prem,” he explained.

Walia felt that by giving customers their choice of where and on what products to deploy and store their data, there would be benefits on both sides, as the customers would be free enough to explore new structuring and organization while the companies partnered with them to provide that architecture would have a better idea of which direction future tech would be aiming.

Apps and content

Walia also addressed the complex sets of motivators behind designing apps that rely on and manage or analyze heavy amounts of data. “You have to become data-centric to build an app,” he noted. And as data content leverages more and more influence over the ways in which these apps are developed, old design paradigms will likely have to be overhauled to stay in the game as “the old operational and analytical systems are merging.”

Walia also felt that “IoT is the next big thing,” along with Big Data and cloud coming together more and more. “Taking Big Data to the cloud … is bleeding-edge,” he stated. Another major point pulled from the overview of the near future was that the disruption of traditional security practices would be bringing in massive changes “as security comes more and more to the data” and becomes the prime citizen in the security world.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Informatica World 2016.

Photo by SiliconANGLE