The European Union has decided to revise the 1995 Web Privacy Rules in lieu of rampant personal information leakages happening in most internet sites. The European Commission met on Thursday and announced its quest to guard the Internet users’ rights. The New York Times reports,

“The protection of personal data is a fundamental right. To guarantee this right, we need clear and consistent data protection rules. We also need to bring our laws up to date with the challenges raised by new technologies and globalization.” Justice Commissioner, Viviane Reding stressed in one of her interviews.

Discussions on amending present rules on data protection surfaced after reports of leaks of confidential information in social networking sites like Facebook and Google. Furthermore, prevalence of the incidence within the digital dominion was said to be more prominent in European countries like Germany, compared to the United States.

The Commission made it clear to replace and strengthen some of the provisions within the 1995 charter. The EU specified clearly that they are demanding internet sites to be more transparent and lucid on how the personal data of the users will be utilized. Involved companies should also give power to the user to delete his or her account anytime he or she wishes to. In the same manner, at any point that any personal information was shared to anyone without the consent or awareness, the user must be immediately notified and alerted.

Just recently, Facebook has confessed that their applications have passed personal credentials of their users to various marketers without approval of the user.

Presently, most experts are not convinced that this EU’s drive for stricter web policies may be easily acceptable by different web marketing strategists. On the user end, the new provisions and updates should be more detailed and very specific. Any gray areas might just leave a person’s confidential profile in jeopardy.