Google might bring its low-cost Android One phones to the US
Google launched its Android One program in 2014 to bring cheap yet reliable Android smartphones to developing countries, but according to a new report by The Information, Google may soon introduce Android One to the U.S. as well.
Android One is a reference platform aimed at helping hardware manufacturers develop inexpensive smartphones that come with many of the features people expect from more expensive phones. At the same time, Android One also aims to eliminate much the bloatware commonly found on cheaper phones, which of course leaves more room for Google’s own apps.
Google first launched Android One in India with many devices priced under $100, but supply chain issues left the phones in short supply at the time. In 2015, Google rebooted the Android One program in India, and the platform has since spread to countries such as Nepal, Indonesia, Philippines, Sri Lanka, Bangladesh and Turkey.
According to The Information, Google is looking to expand Android One outside of the developing world in an attempt to boost the Android brand in other countries, including the U.S. If the report is accurate, the first new phone could hit the American market by the middle of the year with a price range of around $200 to $300. This would put the Android One phones on par with mid-range devices such as the Motorola Moto G Plus or the Samsung Galaxy J7.
This price range is considerably more expensive than the ultra-cheap options offered in India and elsewhere, and also more expensive than many of the cheaper Android phones already found in the U.S. However, the Android One phones would have one major advantage over other cheap Android devices: they would reportedly remain up to date with the latest software and security updates for two years after the sale date.
Of course, it is difficult to say whether the people interested in phones at this price point would be swayed by the promise of software updates, and with cheaper options already offered by well known brands like Samsung, the Android One phones could have trouble finding their place in the market.
We have reached out to Google for comment on The Information’s report and will update with any new information.
Image courtesy of Google
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