Another promising startup has raised funding to unlock the valuable data lurking in business calls.

London-based IOVOX Ltd. today announced that it has received $10 million from Silicon Valley Bank, SF Capital and a British fund called Octopus Ventures. The funding comes a week after Chorus.ai Inc. secured an eight-digit investment to help salespeople learn from customer conversations.

The IOVOX investment follows several years of strong growth for the provider that saw the number of companies using its namesake call management service swell to over 300,000. Most of them are small businesses, but the list also features several major brands including telecommunications giant BT Group plc.

One of the main reasons why companies are flocking to IOVOX is its ability to uncover patterns in employees’ call activity. The startup’s service automatically logs the key details of every conversation, organizes the people on the other end of the line into segments and allows organizations to find ways in which they could engage the different groups more effectively.

An international carrier such as BT, for instance, could use IOVOX to check what countries account for the most support calls relative to population. Such information can be handy for indirectly identifying technical problems and other issues that may be difficult to pinpoint using conventional measurements tools. Similarly, the platform lets marketers correlate salespeople’s inbound calls with data from Google Analytics to see whether a mobile advertising campaign is paying off.

IOVOX’s business intelligence capability is complemented by automation features designed to make it easier for users to implement the main use cases for its service. Marketers, for example, have access to AdWorks integration that provides the ability to embed company phones number into search adverts. The startup also provides vertical-specific features for businesses such as restaurants and online directory operators.

With the new funding, IOVOX plans to launch an expansion into the U.S. Its main base of operations will be Mill Valley, a small city located 14 miles from San Francisco that is most notable for being the home of career website Glassdoor.

Image via Pixabay