EMC is sending a hybrid cloud message to the industry with its mid-January announcements, says company President and COO Pat Gelsinger. “What we’re trying to do is help IT build clouds. We call those private clouds. We are also trying to take the same technologies to enable service providers. We call those public clouds. And we want to make them work together. We call that hybrid – some of this, some of that. And we’re finding that message resonates with IT.”

Underneath that EMC wants to accomplish three things:

1.      Transform clients’ IT infrastructures,

2.      Deliver a next-generation middleware and application environment, and,

3.      Transform the user experience to move from devices to users.

Underpinning all of that is VMware virtualization, which Mr. Gelsinger describes as “the magic layer in the middle that lets us transform the infrastructure.” It creates the basic environment “to support a next-generation application and development environment.”

Finally, he says, EMC is creating this platform to support both existing applications and the emerging big data applications and environments.