Pixability Raises $1M, Growing Online Video Marketing and Analysis
This afternoon video marketing company Pixabilty will announce it has secured $1 million in a round of funding. The financing round was led by the Launchpad Venture Group, and Berry Coffman will join Pixabilty’s board of directors. The sum raised will reportedly be used for product development, as well as market share expansion.
“Pixability recently launched its new video marketing software and a free video marketing effectiveness tool – the Online Video Grader. The money will be use for product and market expansion.”
Investors from 10 different angel groups are involved, which makes the New England startup’s $1 million round one of the most syndicated in the region, according to an email Pixability sent along this morning. The groups are Launchpad, Racepoint, Maine Angels, eCoast, Angel Investor Forum CT, Beacon Angels, Walnut Venture Associates, North Country Angels, Boston Harbor and CommonAngels.
The round was facilitated by ACA Summit back in mind Otober last year. Perhaps the most notable investor in the round is IKEA chairman Goeran Grosskopf. Grosskopf was also an investor and director at Pixability CEO Bettina Hein’s last company named SVOX AG.
“Videos can be really powerful for businesses and we’ve found a way to take a lot of complexity and cost out of making online videos,” Hein says. “With the new funding we’re rolling out new tools and software that will help our customers reach and convert more customers. The first step is our free Online Video Grader but there’s more to come.”
Our News Editor Kristen Nicole interviewed Hein about two weeks ago, and the CEO discussed the Online Video Grader, highlighting its benefits as an important piece of scalable video marketing. The new tool ties into one of our favorite topics here at SiliconAngle; big data. Providing a tool for analyzing your online video behavior, the Video Grader is just the beginning of what we’re likely to see from Pixability, now flush with funding.
In addition to Pixabilty’s funding round, we’ve seen other updates from the online video space as well this past week. That includes online video streaming platform Roku‘s involvement with the protests in Egypt, and the news of Netflix becoming the number one online video platform, surpassing YouTube and Hulu. Moreover, the Chinese video company PPLive raised a record-breaking $250 million in Series D financing.
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