Boomi, a Dell Technologies Inc. company, continued to expand its footprint in the integration platform-as-a-service space today with the unveiling of conversational artificial-intelligence solutions and a new brand identity — called “Boomiverse” — for its user community.

For Boomi, it’s all about achieving better business outcomes for customers, and the firm’s focus could result in propelling it to a more prominent position within the parent company’s family, where VMware Inc. has already emerged as a significant enterprise force.

“Boomi is the next rising star in the Dell Technologies portfolio,” said John Furrier, co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Boomi World event in Washington, D.C. “They won’t say that publicly, they won’t say it on the record, they won’t even admit it privately, but that’s what’s going on.”

Furrier was joined by Lisa Martin, and they discussed Boomi’s continued growth since its 2018 event and the firm’s recent certification as a federal government contractor for cloud-based services (see the full interview with transcript here). (* Disclosure below.)

Over 1,500 new customers

At Boomi’s annual gathering last year, Michael Dell, chairman and chief executive officer of Dell Technologies Inc., touted Boomi’s bookings growth and growing influence in providing support technology for expanding edge computing devices. The company added over 1,500 new customers since the previous Boomi World event, according to Martin.

“Michael Dell has talked about Boomi as the number one cloud integration platform,” Martin said. “It’s uniquely positioned as this single instance, multi-tenant, cloud application delivered as a service.”

Boomi’s growing cloud influence could be seen in the news last month that it achieved Federal Risk and Authorization Management Program, or FedRAMP, certification. The government-wide program provides a standardized approach for security assessment and continuous monitoring of cloud products.

Boomi executives indicated during their keynote remarks on Wednesday that the company achieved the certification in only five months, versus a year and a half it took another vendor, according to the analysts.

“That FedRAMP certification in record time is significant,” said Furrier, noting Boomi’s involvement in cloud-based unified data sets with security built-in. “These are the fast track to the modern infrastructure. I think they’re going to do a lot of government business.”

Here’s the complete video analysis, part of SiliconANGLE’s and theCUBE’s coverage of the Boomi World event. (* Disclosure: TheCUBE is a paid media partner for Boomi World 2019. Neither Boomi Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: Dell Boomi