Cloud data protection company Druva Inc. is expanding its capabilities for Amazon Web Services Inc.

The updates announced today as AWS’ re:Invent conference begins in Las Vegas include new backup services for the Amazon Simple Storage Service, archiving capabilities for Amazon Elastic Block Store snapshots and global policies for AWS accounts.

Druva sells an integrated service for AWS users that combines data from endpoints, servers and cloud applications into a central repository for backup, data protection, governance and intelligence. The new capabilities will enable AWS customers to manage workloads more effectively while enabling more consistent storage policies and lower costs, the company said.

“The complexity and the security challenges only grow more,” David Gildea, Druva’s vice president of product for CloudRanger, the company’s set of products for native AWS workloads, told SiliconANGLE in an interview. “We’re trying to give them more data protection.”

For example, Druva customers can now back up their data in Amazon S3 and Amazon EBS and set global polices from a single user interface. In addition, Druva has enabled “full lifecycle management” of Amazon S3 objects and policies, so that users can transition from Amazon EBS snapshots to different Amazon S3 storage classes, such as S3 Glacier and S3 Glacier Deep Archive, as required. Druva said that’s important because many of its customers are constantly optimizing how and where they store their data based on how they often it’s used, in order to keep costs to a minimum.

Also new is the ability to create a backup policy for Amazon S3 buckets across regions and accounts. The company said enterprises with compliance mandates related to corporate, regulatory or legal requirements must preserve data stored for a long time. Druva’s support for Amazon S3 storage tiering, the company explained, provides a cost-effective approach that ensures the immutability of the data and provides for recovery as needed.

Druva is also adding support for global policies, giving customers the ability to manage hundreds of accounts, and thousands of instances, simultaneously. With new policies selectors, the company said, users can include or exclude instances into backup policies by ID, tag, AWS Account, AWS Organization, VPC, Subnet or Region, providing a way to unify policies across accounts.

“These are industry-first features,” said Gildea. “We’re adding a layer of value-add on top of Amazon’s building blocks to create a full service.”

451 Research Inc. analyst Steven Hill said in a statement provided by Druva that the updates should be useful because it’s becoming increasingly complicated for enterprises to protect workloads and data hosted on AWS.

“The global, policy-based data protection and life-cycle automation Druva is adding to its cloud-native data protection service on AWS provides the tools needed to effectively manage that complexity,” Hill said.

Druva said the new capabilities are available now to early access customers and will be made generally available by the first quarter of next year. Druva Chief Product Officer Mike Palmer said the company is working on the same kind of support for Microsoft Corp.’s Azure and Google Cloud Platform, for the coming year.

The company also said it has reached $100 million in annual recurring revenue.

Jaspreet Singh, founder and chief executive of Druva, explained the company’s role in a multicloud world earlier this year on theCUBE, SiliconANGLE Media’s livestreaming studio:

With reporting from Robert Hof

Photo: Druva/Facebook