If you want a history of cloud computing, Amazon Web Services Inc. is the place to start. From the very first cloud storage service to today’s storage that supports new intelligent workloads, AWS has been the company to watch for developments in cloud storage. And the place to go for the latest AWS storage news is, of course, the company’s annual Storage Day event.

Covering Storage Day 2019 in Boston, Massachusetts, was Dave Vellante (pictured, @dvellante), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. Introducing the coverage, Vellante looked forward to covering announcements in Amazon’s storage portfolio, along with Amazon’s philosophy on regions and availability zones, as well as how the company differs from other cloud providers.  (*Disclosure below)

From S3 to FXs: AWS dominates cloud storage

AWS “got cloud started,” Vellante stated. “That was really when infrastructure as a service was born. … I can now put data into the cloud. I can spin up compute and storage and not have to do heavy lifting.”

IaaS quickly became the new model, with cloud offering lower cost, better agility, and much simpler management. “Chief financial officers loved it because they could shift capital expenditure to operating expenditure; developers loved it because they could treat infrastructure as code,” Vellante explained.

Time passed, and DevOps came to the forefront, with new agile programming and methodologies. Big data evolved into data-fueled digital transformation, and machines became intelligent. “The innovation engine is no longer Moore’s Law,” Vellante said. “It’s now a cocktail of data, plus machine intelligence or artificial intelligence, and then the cloud gives you global scale, which is very important.”

But storage still underlies the new operating model. And “you’ve got to have sets of storage services that can support these new emerging workloads,” Vellante stated. “We started out with S3, which is object. Elastic Block Store was file and supported database. … And now, we’re really digging into file, as an opportunity for customers, and of course, for AWS.”

Watch theCUBE’s Kickoff analysis of AWS Storage Day 2019 below:

But wait … there’s more! The dramatic impact of cloud is just the beginning

“We’re seeing the dramatic impact of cloud in the marketplace but … we’re just getting started,” Vellante predicted as he wrapped up theCUBE’s coverage of Storage Day 2019 with his closing thoughts.

Cloud is a “multi-trillion-dollar marketplace,” Vellante said, and as predicted, Amazon is expanding its storage portfolio to support ML, AI, and other emerging technologies.

“The big takeaway for me is it’s not only the benefits of cloud, of being able to reduce all that non-differentiated heavy lifting. … It’s really about the integrations,” Vellante said.

Amazon has announced storage innovations that take advantage of its huge presence in the cloud marketplace, integrating across product lines. “Whatever the Amazon engine does, now all these storage services can take advantage of that,” Vellante said. “We talk about this flywheel effect of cloud. It’s getting more and more and more momentum,” he stated, referring to the increasing power and number of cloud-based innovations and new technologies that are transforming the world.

Watch the complete Closing Analysis of Storage Day 2019 below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the AWS Storage Boston event. (* Disclosure: TheCUBE is a paid media partner for the AWS Storage Boston event. Neither Sponsored by AWS Storage, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE