Big Data and Hadoop Get Bigger, Amazon Web Services Slash Prices
Big data is getting bigger, and Hadoop is becoming the tool that will allow companies to make full use of their growing amounts of data, says Peter Fenton of Benchmark Capita. Fenton is a partner at the venture capital firm which owns the majority stake of HortonWorks, a startup that separated from Yahoo’s Hadoop dev team, and is offering services around the open-source big data analytics platform.
In an interview with WSJ, he discussed the big data revolution, something that he compared with SQL, and continued to elaborate on why he thinks HortonWorks is unique compared to other companies trying to monetize Hadoop.
“In open source you really have to be near the watershed to have an impact on the source code. Customers want to be near the key contributors to the code, not a level removed. Since this team has contributed over 70% of the code they have the legitimacy of core contributors.”
Further into the interview, Fenton revealed that it wasn’t only Benchmark that was interested in HortonWorks. In fact, Yahoo was approached by several venture firms and companies that sought to buy their share of the team.
Hadoop is becoming a major trend that is gaining momentum on a daily basis. Don DeLoach, CEO at Infobright has been observing this, and noted in a piece published Computerworld that the reason behind this is that when companies need to analyze petabytes worth of data, the old school, and rather pricey approach is no longer sufficient. Instead, the software approach comes into the play, and the right answer may be a combination of technologies, such as storing cookie-level data in Hadoop and extract the summary into an analytic database.
The software approach for managing big data is seeing wider and wider adoption, which means that solution providers are also changing their game plan. Amazon is one of them – the company just cut the prices on some its AWS services, again. With this move, inbound data transfer became completely free for users, and pricing on outbound bandwidth has gone down to 12 cents per gigabyte from 15 cents per gigabyte. There’s no telling where the industry will go from here, but it’s certainly in the continued favor of efficient pricing and solutions.
A message from John Furrier, co-founder of SiliconANGLE:
Support our open free content by sharing and engaging with our content and community.
Join theCUBE Alumni Trust Network
Where Technology Leaders Connect, Share Intelligence & Create Opportunities
11.4k+
CUBE Alumni Network
C-level and Technical
Domain Experts
15M+
theCUBE
Viewers
Connect with 11,413+ industry leaders from our network of tech and business leaders forming a unique trusted network effect.
SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a powerful ecosystem of industry-leading digital media brands, with a reach of 15+ million elite tech professionals. The company’s new, proprietary theCUBE AI Video cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
