Modern commerce platform startup Chord Commerce Inc. today announced that it has raised $15 million in new funding to expand its data capabilities and support availability for larger customers.

Bright Pixel Capital and Eclipse co-led the Series A extension, with GC1 Ventures, TechNexus Venture Collaborative, Anti Fund VC, Imaginary Ventures, Foundation Capital and White Star Capital also participating. Including the new funding, Chord has raised about $40 million to date, based on data from Crunchbase.

Founded in 2019, Chord offers a modern technology stack that combines headless commerce and data infrastructure. The company’s platform is designed to solve what it says is a fundamental problem in commerce: access to sophisticated technology that doesn’t require a massive and costly team to build and operate. Chord’s product integrates into a brand’s system and is preconfigured and instrumented for data collection, modeling and synthesized insights.

Claimed to be the only headless platform fine-tuned for efficiency, speed and flexibility, the company’s platform offers a flexible infrastructure that empowers bespoke builds without high costs and associated maintenance challenges. The service offers a software development kit that lets users build customized experiences through prebuilt integrations.

“The next wave of brands and startups deserve powerful, enterprise-grade technology that can be managed by a small, focused team,” explained Bryan Mahoney, co-founder and chief executive of Chord. “Brands need easy access to the accurate data and key features that modern commerce requires, minus the vast expense and operational pain to attain it.”

Along with expanding its ability to deal with large customers, Chord is also using the new funding to assist with the launch of its machine learning-powered data infrastructure. The machine learning platform allows brands to make critical decisions based on understanding how key customer metrics will change over time.

The company includes among its clients August, Blue Bottle Coffee Inc., Caraway Home Inc., Gooder Food Inc. and Joopiter LLC.

Photo: Chord