Content delivery network and cloud services provider Akamai Technologies Inc. today announced the availability of a new solution that detects and disrupts phishing sites, fake stores and brand impersonations.

Brand Protector allows organizations to retain and grow customer loyalty while minimizing loss, drops in productivity and bad customer feedback. Akamai Brand Protector inspects trillions of digital activities daily across internal and external sources to discover any abuses of an organization’s brand — often before an attack campaign launches. The solution shields businesses from revenue loss and increased risk by combating fake goods sales, phishing sites and unauthorized use of brand elements outside of its environment and across the internet.

Brand Protector uses a four-step approach to address the problem of fraudulent impersonations. The first step focuses on intelligence, analyzing the more than 600 terabytes daily that runs through Akamai’s platform. Brand Protector is also enhanced with third-party data feeds for holistic visibility into attacker actions everywhere.

The second step is detection, with Brand Protector tracing live traffic to detect brand abuse often before a phishing campaign begins. Akamai claims that contrasts with other solutions that rely on refreshed lists or delayed feeds. The outcome reduces attack impact, protecting customers and brand trust.

Third on the list is visibility. Brand Protector processes intelligence with data signals run through a series of heuristic and artificial intelligence detectors. The user interface provides an instant understanding of real-time threats to customers via impersonations, with findings ranked by threat scores. Users can click on an alert to view threat data, including confidence score, severity rating, the number of affected users and a timeline of attack events.

Finally there’s mitigation. Brand Protect offers integrated takedown services to help close the loop to combat brand fraud. The solution enables security teams to issue a takedown request of the abusive site from the detection screen, with the requests automatically attaching the detection’s evidence and supporting details for ease of use.

“Attackers are increasingly abusing trusted brand names to lure end-users through phishing and fake sites for the promise of financial gain,” Rupesh Chokshi, senior vice president and general manager for application security at Akamai, said in a statement. “Detecting the rapid deployment of these attack campaigns and mitigating them can be a challenge for global brands. Brand Protector retains customer loyalty and revenue by addressing these external attack campaigns before they can gain momentum.”

Photo: Akamai/YouTube