Synthesia Ltd., a startup with an artificial intelligence platform for creating video content, today announced that it has secured a $90 million funding round.

The Series C round was led by Accel. Nvidia Corp. participated as well along with Alphabet Inc.’s GV venture capital arm, Kleiner Perkins, FirstMark Capital and MMC. The investment values Synthesia at $1 billion.

London-based Synthesia offers a platform that can generate realistic, AI-powered avatars for use in videos. The platform offers about 140 prebuilt avatars that can read out a user-supplied script in more than 120 languages. According to the company, its technology enables organizations to create content such as employee training videos faster and more cost-efficiently than would otherwise be possible.

In the Synthesia interface, users can access the startup’s avatar generation tools alongside a standard set of video editing features. The platform makes it possible to customize the background behind an avatar using point-and-click controls. A company could, for example, create a background that features its logo or the title of the video.

The platform also provides more advanced editing options. Users can add, among other elements, custom images and videos to a clip. A company crafting a product demonstration video for an application could include images that showcase the application’s interface.

Synthesia says its platform also lends itself to a variety of other use cases. Marketers can create promotional clips, while a customer support team could craft video versions of knowledge base articles. Additionally, some customers rely on its platform to create employee training content. 

The platform is used by more than 50,000 organizations worldwide, according to Synthesia, which counts about a third of the Fortune 100 among its customers. On occasion of its latest funding round, it told CNBC today that it has “consistently driven” triple-digit growth in revenue but didn’t share absolute numbers. 

Synthesia will use the newly raised capital to enhance its platform’s feature set. As part of the effort, it plans to roll out performance optimizations that will make the platform faster. It also intends to improve the voices and expressions of its AI-generated avatars.

“We’re working on the next generation of avatar technology that’ll make the avatars much better on every parameter,” co-founder and Chief Executive Officer Victor Riparbelli wrote in a blog post.

As part of its longer-term development roadmap, Synthesia is collaborating with multiple universities on AI research projects. The startup will spend a portion of its newly raised capital to advance those initiatives. “In the coming years we’ll be advancing avatars to be able to do much more than just talk to the camera, and this is a step toward that,” Riparbelli detailed. 

Image: Synthesia